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Become A Startup Insider With Inc42 Plus
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Indian mobile applications have regained their position as the most downloaded apps between November 2018 and April 2019. Last year, India lost its position in China.
State of App Marketing In India 2019 — an AppsFlyer study — notes that almost 41% of the top 200 applications downloaded in 2019 were Indian. Meanwhile, Chinese apps made up 38% of the list. Last year, Indian apps too were at 38%.
In total, Indian downloaded close to 6.5 Bn applications between the second quarter of 2018 to the third quarter of 2019. The report also highlighted at least 3.3 K applications had over 1K monthly non-organic users. The data sample also includes 7.8 Bn apps that were opened in the same time frame, along with 1.5 billion retargeting conversions.
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