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Inc42 Shots | Has Netflix India’s Cheaper Plans, Weekend Doles Worked?

The over-the-top (OTT) video streaming segment in India has never seen a more fierce fight for eyeballs as it did in 2020. The pandemic and the resultant lockdown forced viewers to turn to OTT platforms for content as popular soap operas stopped shooting and Bollywood like other Indian film industries stopped releasing films.

An analysis released by Media Partners Asia has revealed that Netflix is likely to beat competitors in India with 4.6 Mn paid subscribers.

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Inc42 Staff