Ecommerce giant Flipkart has officially announced its entry into the hyperlocal services to take on Google-backed Dunzo, which is currently the biggest player in this segment. The platform will also offer a slight edge to Flipkart over Amazon as it aims to implement the services on all major product categories.
Flipkart Quick services will leverage Flipkart’s technology capabilities and supply chain infrastructure to deliver more than 2,000 products across several categories — grocery, fresh, dairy, meat, mobiles, electronics accessories, stationery items and home accessories — in the first phase. It will also be onboarding neighbourhood or kirana stores onto its network. The service is currently available in Bengaluru, but will expand to six undisclosed cities in the coming six months.
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