Social media influencers have power in the marketplace at any given time, directing attention on chosen products, brands and experiences. However, in the aftermath of the coronavirus outbreak, as marketing budgets grow thinner, earnings of social media influencers have also dropped by about 60-70%, said Amit Nagpal of Bloggers Alliance.
“There has not been any new influencer marketing campaign or brand deals in the past two months. However, a new trend of inviting influencers for live streams, webinars and podcasts to talk about their trade and experiences has emerged,” he added.
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