Following through with its major plans for the Indian market, Apple is reportedly set to launch its online store for India in September, coinciding with the launch of the new iPhone 12 lineup of smartphones as well as the festive Diwali season.
For over a decade, Apple has sold products in India through resellers and then ecommerce marketplaces Amazon and Flipkart. But this did not always showcase Apple’s products in the way it has been able to in many other countries. The biggest hurdle for Apple till now were the Indian laws governing foreign single brand retail — online and offline — and the 30% local procurement rules, which were eased in 2019. Since then Apple has been gearing up to launch a dedicated online store as well as its signature Apple Stores in India, just like in other countries.
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