n order to get fresh produce to its consumers, the ecommerce giant Amazon Retail India (ARIPL), on Wednesday (December 18), announced that it is running a farm-to-fork pilot project in Pune, where it will be directly working with farmers to source fresh produce.
According to an ET report, two sources familiar with the development said that the ARIPL, a wholly-owned food retailing entity of Amazon, is working with dozens of farmers in the state. The company has set up several cold chain storage hubs in the regions to supply fresh produce through its online channels like Amazon Fresh and Amazon Pantry.
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