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Inc42 Shots | Alia Bhatt Launches Kidswear Startup With Focus On Sustainable Fashion

After investing in Nykaa and StyleCraker, Bollywood actor Alia Bhatt has launched a startup called Ed-a-mamma which caters to the kidswear category. It offers clothes for children in the age group of 2-14 years.

Currently, the brand is available on the online babycare store FirstCry with clothes ranging from INR 350. It is expected to be launched on Amazon and Flipkart early next year. Also, the company will launch a dedicated ecommerce website in April 2021.

To read more, click here.


Inc42 Staff