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After venturing into grocery delivery, Zomato is now aiming to home deliver alcohol to consolidate its position in the hyperlocal delivery space as revenue from food delivery remains low due to the Covid-19 lockdown.
According to documents seen by Reuters, Zomato believes that it can promote the responsible consumption of alcohol by facilitating the home delivery. “We believe that a technology-enabled home delivery based solution can promote responsible consumption of alcohol,” Zomato’s CEO for food delivery Mohit Gupta wrote in a business proposal to International Spirits and Wines Association of India (ISWAI).
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