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How Indian Startups Can Leverage Virtual Events For Brand Recall And Engagement?

13 Nov'21 | By
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Inc42 and Hubilo’s panel discussion themed on the benefits and impact of virtual events touched on various areas, such as:

  • How virtual events can help brands in customer acquisition and retention
  • Removing the challenge of acquiring customer data through virtual events
  • How brands can build and maintain effective engagement through virtual events 
  • The need and impact of hybrid events on Indian startups

Moderated by Liesl Leary-Perez, VP (corporate marketing) at Hubilo, the panel discussion hosted Manikanta Yadavalli, VP (growth) at Trell; Vipul Gupta, VP (marketing and demand generation) at Whatfix; Ashwin S., VP (marketing) at MoEngage, and Sandeep Pati, AVP (marketing and partnerships) at Shipway, as speakers.

Virtual Events: The Next Big Thing For Brands

When the Covid-19 pandemic hit the world in 2020, physical events came to a shuddering halt, and businesses across the globe quickly went online to stay operational. The shift was forced mainly by the lockdowns imposed to contain the pandemic. But virtual events have quickly become a norm since then. This can be broadly attributed to the benefits that the brands gain from these events.

From personalising an attendee experience to providing data, analytics and insights to organisers, virtual events have revolutionised how we hosted or attended events two years back.

Pegged at $94 Bn in 2020, the virtual events industry clocked $1.3 Bn+ in revenue in FY21 and is estimated to grow at a CAGR of 23.7% during FY 21-28. 

The offline-to-online shift has opened many opportunities for brands hosting such events and for platforms like Hubilo, Hopin, Swapcard and Bizzabo that offer event tech solutions.

To unravel this segment and delve deep into the shift it has brought in marketing strategies and approaches along with the benefits and challenges witnessed by brands, Inc42, in partnership with Hubilo, organised a panel discussion and hosted leading marketers from the industry.