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Become A Startup Insider With Inc42 Plus
Join our exclusive community of business leaders &makers for in-depth tech stories and intelligence on India’s tech economy you won’t find elsewhere.
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A decade ago, most Indian consumers used to be hesitant about making online purchases. Instances like receiving wrong orders or not receiving them at all made most of us avoid the “Buy Now” button.
Fast-forward to today, ordering online has become a daily errand. This shift is not solely a matter of convenience, but rather it reflects a profound change in the way technology has permeated daily lives and redefined consumer expectations.
Upping the ante, third-party logistics (3PL) players have stepped in to respond to the evolving consumer demands. In the digital era, these 3PL players know that adaptability and scalability are the crucial elements for staying abreast of the preferences of today’s dynamic consumers.
Therefore, these players are laser-focussed on empowering traditional enterprises to scale their operations, enhancing both agility and cost-effectiveness flexibly. Not just this, many 3PL providers offer advanced data analytics, facilitating a deeper understanding of consumer behaviour and supply chain optimisation.
“With ecommerce and quick commerce coming in, traditional enterprises are now thinking about how to be present closer to the consumption centres. So, enterprises have outsourced fulfilment to 3PL providers with plug-and-play operations in all the major consumption centres and can ensure order fulfilments within 24 to 48 hours,” Ajay Rao of Emiza said.
Founded in 2015 by Ajay Rao and Jitendra Kumar, Mumbai-based Emiza serves as a supply chain enabler for consumer brands, assisting them in expanding their businesses both online and offline. Currently, Emiza works with more than 160 brands, has a presence in 12 Indian cities and operates a network of over 24 fulfilment centres.
In the contemporary landscape, where ecommerce, shorter delivery timeframes and the need for low-cost solutions dominate, the logistics industry is experiencing a surge in activity. To provide some perspective, data from IMARC Group indicates that the Indian logistics market achieved an impressive valuation of $259.5 Bn in 2022. Projections for the future are equally promising, with expectations of reaching $432.4 Bn by 2028, showcasing a robust CAGR of 8.8% between 2023 and 2028.
While technology has undeniably spearheaded numerous advancements in the logistics sector, this transition necessitates careful consideration of factors like scale, efficiency and regulatory compliance.
So, what does the founder & CEO of Emiza, Ajay Rao, recommend? Watch Rao’s interaction with Inc42’s Tapanjana Rudra on how third-party logistics players are changing the face of traditional enterprises.
