How Paper Boat Built A INR 600 Cr Brand By Banking On Digital Marketing
What You'll Learn?
- Why and how it brought back forgotten flavours that are typically non-cosmopolitan
- What worked and didn’t work for the D2C beverage brand in this journey
- From hybrid to digital-only: how Paper Boat syncs its model with how India shops
- The lack of stickiness in Beverages as a category and the challenges that come with it
- How Paper Boat bets on vibrant products to stand out in a crowded market