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How Paper Boat Built A INR 600 Cr Brand By Banking On Digital Marketing

What You'll Learn?

  • Why and how it brought back forgotten flavours that are typically non-cosmopolitan
  • What worked and didn’t work for the D2C beverage brand in this journey
  • From hybrid to digital-only: how Paper Boat syncs its model with how India shops
  • The lack of stickiness in Beverages as a category and the challenges that come with it
  • How Paper Boat bets on vibrant products to stand out in a crowded market