How Improved User Communication Can Help Indian Edtech Grow To A $10 Bn Market

THIS CONTENT IS ONLY AVAILABLE TO INC42 PLUS MEMBERS ×

Become A Startup Insider With Inc42 Plus

Join our exclusive community of business leaders &makers for in-depth tech stories and intelligence on India’s tech economy you won’t find elsewhere.

Unlimited Access

Unlock unlimited access to 500+ monthly new stories and Inc42’s complete archive of 40,000+ stories.

Unlimited Access

Unlock unlimited access to 500+ monthly new stories and Inc42’s complete archive of 40,000+ stories.

Inc42 Academy

Exclusive, in-depth and actionable sessions from 300+ industry leaders, founders & operators to help you level up.

Inc42 Academy

Exclusive, in-depth and actionable sessions from 300+ industry leaders, founders & operators to help you level up.

Startup Deals

Over $250,000 worth deals on software & tools to help your business scale up.

Startup Deals

Over $250,000 worth deals on software & tools to help your business scale up.

Member-Only Events

Connect with editors and industry peers through our members-only community

Member-Only Events

Connect with editors and industry peers through our members-only community

Clutter-Free Experience

Enjoy an ad-free and clutter-free experience as a member, focus on what really matters to you

Clutter-Free Experience

Enjoy an ad-free and clutter-free experience as a member, focus on what really matters to you

Support Independent Journalism

Your contribution will go on to support and empower our unbiased & data-driven journalism

Support Independent Journalism

Your contribution will go on to support and empower our unbiased & data-driven journalism

join INC42 PLUS

Already A Member? Sign In Here

THIS CONTENT IS ONLY AVAILABLE TO INC42 PLUS MEMBERS ×

Become A Startup Insider With Inc42 Plus

Join our exclusive community of business leaders &makers for in-depth tech stories and intelligence on India’s tech economy you won’t find elsewhere.

Unlimited Access

Unlock unlimited access to 500+ monthly new stories and Inc42’s complete archive of 40,000+ stories.

Inc42 Academy

Exclusive, in-depth and actionable sessions from 300+ industry leaders, founders & operators to help you level up.

Startup Deals

Over $250,000 worth deals on software & tools to help your business scale up.

Member-Only Events

Connect with editors and industry peers through our members-only community

Clutter-Free Experience

Enjoy an ad-free and clutter-free experience as a member, focus on what really matters to you

Support Independent Journalism

Your contribution will go on to support and empower our unbiased & data-driven journalism

Choose Your Plan

3 YEAR PLAN

₹29999

₹9999

₹277/Month

Become A Member

Cancel Anytime

2 YEAR PLAN

₹19999

₹7999

₹333/Month

Become A Member

Cancel Anytime

1 YEAR PLAN

₹9999

₹4999

₹416/Month

Become A Member

Cancel Anytime

Join Now At ₹ 9999

Cancel Anytime

Already A Member? Sign In Here

Inc42 and Karix recently held a panel discussion titled Building On User Communication To Reach The $10.4 Bn Edtech Market Projections and explored many key areas such as:

• Growth of edtech and the challenges of serving different markets
• How brands are building their narratives, positioning themselves and developing communication strategies to meet market requirements
• Decoding the digital strategy for Tier 3 and Tier 4 cities and how it will differ from Tier 1 and Tier 2 market strategy
• Building a critical base of loyal customers using new-age digital channels to ensure repeat purchase and sustainable profitability 

Moderated by Aliasgar Bhopalwala, associate director (new products) at Karix, the discussion included Bhaswat Agarwal, cofounder and COO of Classplus; Ankur Kayesth, senior VP (marketing and placement) at Masai School, and Anupam Gurani, chief marketing officer of LEAD. 

How Customer Connect Helps Build A Loyal Customer Base 

According to a recent census survey in India, out of the 580 Mn or so young people aged 5-24, about 250 Mn are enrolled in brick-and-mortar educational institutions. But with the onset of the Covid-19 pandemic in 2020, the traditional education sector came to a sudden halt, only to be kickstarted in a few weeks by its tech-powered counterpart — the edtech ecosystem.  

As edtech adoption in India has gathered momentum in the wake of the pandemic, its market size is estimated to grow 3.7x in the next five years, from $2.8 Bn in 2020 to $10.4 Bn in 2025. In 2021, startups operating in the edtech space raised more than  $4.7 Bn, making it the third most-funded sector in the country.

Although the sector has grown phenomenally in the past couple of years, it has to deal with specific challenges such as rising customer acquisition costs and capacity-building requirements to ensure robust and scalable infrastructure. To cope with the new normal, edtech companies have adopted new-age technologies like AI/ML and martech for scaling up and foraying into new markets. 

As today’s tech-savvy customers have easy access to several communication channels, be it email, SMS or instant messaging platforms like WhatsApp, brands must have an omnichannel presence for effective communication and engagement. Therefore, edtech startups need to understand the current content consumption patterns and communication trends to innovate and reach out to their target audiences and thus accelerate their business growth. 

In a hyper-digital world where the competition gets fierce due to low entry barriers and business ubiquity, there is a need for personalisation at scale for sustainable growth. This will go a long way in building customer loyalty and growing their lifetime value. Providing a differentiated customer experience is the need of the hour for customer acquisition and retention as edtech companies aim to bring value to the classroom and beyond.