Though Unlock 1.0 came into effect in May 2020, the social distancing norms are still in place. With the fear of falling prey to the pandemic high, businesses are moving online and allowing customers to enjoy products and services from the comfort of their homes — ensuring their well being.
In a bid to empower SMBs in the digital transformation journey and tap into consumer trend, Inc42 has collaborated with PayPal and Shopify to launch 12-part webinar series — #GoingD2C.
Both PayPal and Shopify have played an important role in enabling and supporting SMBs as well as aspiring entrepreneurs in their journey of building their ventures as well as scaling them to a global level. The brands together boast of powering many D2C brands such as Qtrove, The Man Company, BuyWow.
With the objective of promoting the adoption and adaptation of technology, the webinar series will bring industry stakeholders to support the digital transformation of not only Indian D2C brands, but also retailers, manufacturers, freelancers, artists and more.
About The Webinar
The first webinar in this series ‘Why Build A Direct To Consumer Brand Now’ — will cover all the preliminaries and prerequisites of going online. The webinar will not only help businesses understand the importance of digitisation but also requirements of the same and also helping them meet those requirements.
The webinar will provide:
- An understanding of India’s online landscape, the costs and expertise involved in going digital
- A guide to finding the right partners for functions such as the domain registrations, website setup, logistics and operations, digital payments and more.
- Ways to attract and acquire your target audience, managing product pricing, UI/UX, product page optimisation and shipping strategies
Bundled with insights and expert opinions, this webinar will answer the doubts and concerns of D2C brands, SMBs as they embrace the digital makeovers of their businesses.
Date: August 6, 2020
Time: 3 PM
About The Speakers
Joining the webinar as speakers are Vargab Bakshi, international partnerships lead at Shopify and Naarayan TV, head of marketing, PayPal.
In the span of four years between 2010 to 2014, Bakshi helped hundreds of small and medium scale businesses in taking their business online and guided them in the digital space. Post which he joined Shopify and has helped its ecosystem grow in multiple countries and is an active contributor to the company’s international growth.
Naarayan joined PayPal in 2017 as head-merchant marketing for domestic and international business. Prior to this, he has worked with companies such as Standard Chartered Bank and HSBC. In the course of his career spanning across multinational banks, ecommerce companies and broking houses, Naarayan has spearheaded several award-winning campaigns including the Standard Chartered Mumbai Marathon, launch and rebranding of HSBC InvestDirect and more.