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Decoding The Tech Team Playbook For Product Makers: Clock 10x Growth For Your Startup

The drastic changes, evolution and disruption that the Indian startup ecosystem has witnessed since the onset of the pandemic, has been an eye-opener for many. Some struggled to stay afloat, while many others tweaked their operations to tap into the opportunity that the pandemic brought. Though digitisation is clearly the basic requirement for any business to grow and scale today, Indian businesses are now also waking up to better utilise the potential of the product builders and tech teams.

This rapidly rising community of product builders have helped propel the growth of the ecosystem to new heights even amidst the challenges of Covid. Case in point, Inc42 Plus’ analysis revealed that Indian tech startups raised $9.4 Bn (disclosed) in just the first five months of 2021. In addition to that, these five months also saw 13 startups join the unicorn club

Unfortunately, startups at the growth stage or early stage of their businesses are more often than not unable to gain actionable insights to scale their products and services. While there exists literature from the West, the Indian startup ecosystem is a lot different than the one there.

While we, at Inc42, have taken several initiatives to help the ecosystem counter this challenge such as The Product Summit in 2020 and The Makers Summit in 2021, this time we decided to take a different approach.

Bringing together leading names from the ecosystem — including two unicorns —, we hosted a panel discussion to help young companies and product leaders derive actionable insights and build a playbook to put together a strong and scalable team to propel the scale of your products.

How Tech Teams Can Power 10x Product Growth

Moderated by Kshitij Shah, principal, 3one4 Capital, the session hosted cofounder and CTO of two newly minted unicorns; Urban Company’s Raghav Chandra and Groww’s Neeraj Singh along with the neo-banking platform Chqbook’s cofounder and CTPO, Sachin Arora and HPE’s practice head of startup businesses, Surabhi Vashisht.

The session covered:

  • Mental models for non-tech founders to choose a tech stack
  • Where tech can perform best: cross-functional product pods versus a separate tech team
  • The secret of hacking communication between tech and product functions
  • How tech debt can hamper product growth in later stages
  • Developing tech as a moat for pure-play product companies
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Author

BrandLabs, is the brand solutions arm of Inc42 Media and combines Inc42’s unique editorial perspective and the content consumption patterns of its audiences to create compelling stories for brands partnering with it.