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Cutting Through The Noise: Building Effective Retention & Acquisition Strategies

What You'll Learn?

  • Selecting the right channels at the right stage of your journey for specific target audience
  • The key KPIs to look at for the various channels for acquisition & retention
  • How to optimise customer acquisitions costs
  • The key metrics to track and improve customer satisfaction & user growth
  • The metrics to track and improve in the post-purchase experience
  • The role of marketing automation — data and analytics — in improving the customer’s lifecycle value