Cracking India’s $43 Bn D2C Fashion Market
What You'll Learn?
- Building different fashion lines from a single brand template
- Seasonality is out, virality is in
- Millennial fashion is passé, Gen Z is the new north star
- Enshrining values that appeal to consumers in a D2C brand
- Why D2C brands should aspire to invert the trickle-down theory of fashion
- What's holding India back from creating a INR 1,000 Cr fashion D2C brand