Become A Startup Insider With Inc42 Plus
Join our exclusive community of business leaders &makers for in-depth tech stories and intelligence on India’s tech economy you won’t find elsewhere.
Unlimited Access
Unlock unlimited access to 500+ monthly new stories and Inc42’s complete archive of 40,000+ stories.
Inc42 Academy
Exclusive, in-depth and actionable sessions from 300+ industry leaders, founders & operators to help you level up.
Startup Deals
Over $250,000 worth deals on software & tools to help your business scale up.
Member-Only Events
Connect with editors and industry peers through our members-only community
Clutter-Free Experience
Enjoy an ad-free and clutter-free experience as a member, focus on what really matters to you
Support Independent Journalism
Your contribution will go on to support and empower our unbiased & data-driven journalism
Become A Startup Insider With Inc42 Plus
Join our exclusive community of business leaders &makers for in-depth tech stories and intelligence on India’s tech economy you won’t find elsewhere.
Choose Your Plan
Become A Startup Insider
Become a Startup Insider in 2024 with Inc42 Plus. Join our exclusive community of 10,000+ founders, investors & operators and stay ahead in India’s startup & business economy.
Inc42 and Karix’s panel discussion on How Hyperlocal Startups Can Use Effective Communication Strategy To Crack Customer Acquisition & Retention touched on various areas, such as:
- How to acquire and retain customers without spending too much
- How the implementation of data-led customer personalisation at scale can help brands boost performance
- Why quick service businesses need to build a swift and seamless redressal system
- How to effectively use social media for better customer retention & acquisition
- How instant gratification apps can innovate to improve customer communication
Moderated by Sonia Kaul, VP – Product Marketing & Digital Enablement, Karix, the discussion saw the participation of Geetanjali Purohit, Director and Head of Marketing, Shadowfax Technologies, Vanda Ferrao, Head of Marketing, Freshtohome & Vishwajeet Singh, Marketing Lead, Zypp Electric.
Communication Strategies Pushing The Hyperlocal Wave
One of the more enduring themes of 2021 has been the rush for express hyperlocal services and the need to get closer to consumers. The copious rise of internet users, surge of payment options, increase in geo-location aware devices and increased demand for insta-delivery, have paved the way for hyperlocal businesses in India.
Quick commerce for example. The launch of quick delivery by Grofers led to several more businesses exploring this fast-growing segment which is touted as a “15-minute economy”.
The 15-minute economy is defined by on-demand digital services that cater to clusters within cities.
According to a report, the global hyperlocal services market size was valued at $1,324.2 Bn in 2019, and is estimated to reach $3,634.3 Bn by 2027, registering a CAGR of 17.9% from 2021 to 2027.
The shift in consumers’ behaviour during the pandemic has further accelerated this growth. They now want everything with ease and within vicinity without venturing out, and even ready to pay a little extra for the same.
As a result of this customer expectations are changing, and they want instant redressal. According to Mckinsey, three out of four online customers expect to receive help within just five minutes. Therefore, on-demand platforms need to evolve with today’s customers’ expectations and adopt communication strategies that deliver high-quality experiences.
