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Business Of Beauty: D2C Playbook To Beat FMCG Giants

What You'll Learn?

  • The first five checkboxes when you decide to build your beauty & skincare brand
  • How much innovation is enough innovation and when to stop
  • Data and analytics: how can a traditional founder wrap their heads around it
  • Tapping into the creator economy: How to design an influencer marketing campaign to drive sales
  • What you see is what you get: The most important metric to move in beauty & skincare
  • Organic is a cliche: Moving to newer pastures
  • Solving the unsolved beauty and cosmetics problem of personalisation
  • How to think about customer acquisition, product differentiation