While India’s consumer services, financial, media and commerce sectors have enjoyed the most benefits from the technology wave, the positive disruption is also helping boost the prospect of SMBs. From the digitisation wave, SMBs are likely to see 2x higher profits, provide 5x more jobs, according to a study by KPMG, while also expanding their reach across borders.
And this surge in digitisation could finally make Indian SaaS companies turn to the Indian market for growth. So far India’s enterprise tech and application companies have looked at the US, Europe and Southeast Asian market for sales and growth, but the pandemic has brought more SMBs to the digital fold.
From fintech SaaS easing financial and accounting processes to enterprise applications for employee management and new-age sales and marketing intelligence driven by data and customer feedback, SaaS startups are helping India’s SMBs test new waters and scale-up for the digital customer.
In our next #AskMeAnything session, we will dive deeper on how Indian SaaS businesses can capitalise the digital SMBs, horizontal vs vertical SaaS models and how data privacy will change the landscape.
About The AMA
Through the Inc42 #StartupsVsCovid19 #AskMeAnything sessions, we have touched upon everything from the impact of the pandemic on the VC outlook for 2020, the future of logistics, SaaS mobility, hyperlocal deliveries and much more. As India eases the lockdown rules, it’s time to hit reset and accept the new normal!
As part of The Reset, where we bring in-depth stories and analysis on the changing dynamics of India’s tech landscape in a post-Covid19 world, we are happy to announce our next guest for #AskMeAnything session — Sridhar Vembu, founder and CEO, Zoho. During the show we will be discussing — “The Reset For Indian SaaS”.
As SMBs evolve, the SaaS industry also has to adapt to new changes. As SaaS startups look to cater to the new-age SMBs that are just now going digital, and data privacy gains more attention, the industry needs to evolve and suit the needs.
So join us for this riveting live AMA session with Sridhar Vembu on 14th May, to get your questions answered.
The Session Will Cover:
- Can Indian SaaS capitalise on the new digital SMB?
- Horizontal vs vertical models in SaaS
- Why data privacy will change the landscape
- Building a culture that lasts
About Sridhar Vembu And Zoho
Bootstrapping a startup and making it one of the largest SaaS players in India is no mean feat but Zoho’s Sridhar Vembu has always set his eyes on sustainability and profitability, which is perhaps what has served the company so well over the years.
With over 8000+ employees and 45+ apps in nearly every major business category, Zoho serves more than 50 Mn users around the world. The Chennai and California-based company made a profit of INR 516 Cr in the financial year 2019, ending March, noting a 26.3% hike from INR 408 Cr registered profit in FY 2018.
The #AskMeAnything session will be followed by, Q&A — where you can ask Sridhar anything you want to know.