Ecommerce giants in India have been advocates of employer branding. One of the ways these online marketplaces do that is by engaging with young talent after hiring them through campus recruitment. This seems very evident at the ongoing recruitments at the National Institutes of Technology (NITs), where Amazon, followed by Flipkart, has emerged as the top campus recruiter among ecommerce and tech companies.
Increased hiring is also a result of ecommerce marketplaces’ entry into Tier 2 and Tier 3 cities and focuses on scaling up the technology. This has increased the need for well-trained talents and also youngsters willing to work remotely. For instance, at NIT Trichy, Amazon was a day one recruiter this year along with Microsoft, DE Shaw and General Electric (GE). Amazon also focused on NITs at Jalandhar, Calicut and Jaipur.
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