Bengaluru-based video-first experience discovery platform Trell has raised $1.25 Mn in a Seed round of funding co-led by BEENEXT and WEH Ventures. \r\n\r\nTrell was founded in August 2017 by a team of IIT Bombay alumni\u00a0Pulkit Agrawal,\u00a0Prashant Sachan,\u00a0Arun Lodhi\u00a0& NITIE alumnus\u00a0Bimal Kartheek Rebba, who have previously worked with Qualcomm, Microsoft, Samsung and ITC.\r\n\r\nIt is a blogging platform that enables people to create visual collections of their travel and local experiences and share it as a classic slideshow video or copyrighted-images on other platforms.\r\n\r\nThe funding round, conducted through LetsVenture platform, also witnessed participation from Sprout Venture Partners, Google India MD Rajan Anandan, and Shaadi.com founder Anupam Mittal, and other HNIs.\r\n\r\nApart from this, the startup saw participation from existing angels \u2014 Aprameya Radhakrishna, Nirav Choksi, Shanti Mohan, Nitin Gupta, and Amit Lakhotia \u2014 among others. Trell had earlier raised $250K from these investors last year.\r\n\r\nTeruhide Sato, founder and managing partner,\u00a0BEENEXT, said, "We're very confident about team Trell\u2019s understanding of what we see as a massive market opportunity. Moreover, we feel the co-founders have strong technical backgrounds, incredible user growth strategies and a highly data-driven approach. I believe Trell will offer a new way for travel & local discoveries."\r\n\r\nThe startup will be using the raised funds to expand and strengthen the team in the areas of product, technology, and data science. \r\nWhat Does Trell Do?\r\nTrell defies categorisation as a \u2018travel\u2019 or 'local experiences\u2019 sharing platform as its users share stories of experiences ranging from a cafe in their neighbourhood or a weekend getaway to a planned trip to a far-off destination.\r\n\r\nUsers use Trell to discover experiences through other people with similar interests, preferences, and personality type. This further leads to a high-frequency usage of the platform and currently, their DAU\/MAU is around 30% and WAU\/MAU is around 58%.\r\n\r\nThe content on Trell is all visual, geo-tagged, and has a strong storytelling element, which makes it contextual and immersive, and helps in differentiating from all other competitors.\r\n\r\nThe startup claims to have crossed half a million downloads and has over 200,000 monthly actives, within eight months of its product launch. It is accessible on Android, iOS, and Web.\r\n\r\nPrashant Sachan, co-founder, Trell, said, \u201cTrell Users are intrinsically creating high-quality content on the platform using its authoring tool which serves as an easy-to-use replacement for Wordpress\/vlogs on Youtube for sharing local and travel stories. Currently, users are creating over 10K original posts every day, and it is growing 1.5X Month-on-month since September \u201917.\u201d\r\n\r\nIn the same sector, Bengaluru-based video sharing startup Clip App had raised $6 Mn in its Series A funding round led by Matrix Partners India.\r\n\r\nTrell\u00a0competes with other startups such as Foursquare, Tripoto, Kiwi.com, Airbnb, among others.