Gurugram-based online lifestyle media platform What\u2019s Up Life has raised fresh funding from actor and television personality Rannvijay Singh,\u00a0who also joins the company as its brand ambassador.\r\n\r\nFounded in 2014 by Gaurav H Luthra\u00a0as What\u2019s Up Gurugram, What\u2019s Up Life (WUL) curates engaging content on their social media pages, editorials, and calendar to keep users updated with all the activities and events across categories.\r\n\r\nCommenting on the investment, Rannvijay Singh\u00a0said, \u201cI liked the platform and the way What\u2019s Up Life is reaching out to people with their engaging content and events.\u201d\r\n\r\nAt present, What\u2019s Up Life is among the top names in three out of five cities it is present in via Gurugram, Kolkata, and Hyderabad. Further, the startup plans to expand to Mumbai, Bengaluru, Pune, Chandigarh, and Jaipur in the next six months.\r\n\r\nOn the funding, Gaurav H Luthra, founder, What\u2019s Up Life said, \u201cWe are planning to launch in various other cities and there are also many exciting events and product upgrades lined up. With Rannvijay being there as a mentor-cum-brand ambassador, you should buckle up for some excitement and thrill coming your way."\r\n\r\nVenture Garage was the advisor to WUL for the fundraise and also helped in connecting with Ranvijay Singh via their network.\r\n\r\n"Strategic investments can provide tremendous firepower especially in the early stages of a venture when the value-addition from the investor's end matters more than the capital. With Rannvijay onboard the WUL wagon, the business will get a significant boost,"\u00a0 said Vineet Sagar, managing partner, Venture Garage.\r\n\r\nRecently, What\u2019s Up Life raised $100K from\u00a0Karan Puri, author, and Praveen Puri of Skyline Knowledge Centre, a Skyline Education Group Company.\r\n\r\nThe company plans to use the latest funding for company expansion as well as to expand its team to newer cities and create new business lines.\r\nStar Power For Startups \r\nWith the glitz and glam of television and Bollywood stars, several startups have received investments as well as brand endorsements from popular actors.\r\n\r\nAamir Khan has invested in furniture startup Furlenco, while leading actresses Alia Bhatt and Jacqueline Fernandez invested in fashion portal Stylecracker and juice maker and online portal Rakyan Beverages respectively.\r\n\r\nAmong early investors in the lifestyle sector from Bollywood are Karishma Kapoor, Ajay Devgn, and Shilpa Shetty. Karishma Kapoor had invested in a kids clothing and accessories portal Babyoye in 2011.\r\n\r\nAfter cricket stars like Sachin Tendulkar, Virat Kohli, and MS Dhoni, Bollywood stars\u2019 endorsements have been considered a big catalysing power for companies for a long time.\r\n\r\nAmitabh Bachchan, Shahrukh Khan, Akshay Kumar, Salman Khan, and Hrithik Roshan\u00a0are some of the names that are in demand for brand endorsements in the startup ecosystem.\r\nDigital Media Industry\r\nA report entitled Mobile Internet in India 2017 estimates the number of mobile Internet users in India to reach 478 Mn by June 2018. With such deep Internet penetration, digital media is growing by leaps and bounds in India.\r\n\r\nThe country\u2019s media and entertainment (M&E) sector is poised to touch $45.1 Bn by 2021, expanding at a CAGR of over 10.5%. A PwC report revealed that the segment has undergone substantial progress since 2016 when its valuation stood at $27.3 Bn.\r\n\r\nWith expansion on the cards, What\u2019s Up Life was looking for the right push and the recent investment and endorsement by Rannvijay Singh might just be what it needed.