Strategy

12 People Who Found Success Later In Life

12 People Who Found Success Later In Life

This is what happens at 50: Nothing. Nothing changes. And I’m still ambitious. And I still worry about tomorrow. And I…

12 People Who Found Success Later In Life

12 People Who Found Success Later In Life

This is what happens at 50: Nothing. Nothing changes. And I’m still ambitious. And I still worry about tomorrow. And I…

sales-strategy-revenues-schoolgennie

4 Key Reasons Why Your Sales Strategy Is Failing To Prod...

SchoolGennie an ERP based Startup, like hundreds of other startups in India, closed down last year. A team of young…

Why Founders Should Not Let Process Distract Them From S...

When you’re up to your neck in alligators, don’t forget the goal was to drain the swamp. I love teaching…

startup-communication strategy

How To Build A Winning Startup Communication Strategy

Building a communication strategy begins by understanding the organisation’s ecosystem, customers, and target audience. For startups, the challenge is building…

First Mover Advantage Versus Fast Followers: Understandi...

First Mover Advantage is an idea that just won’t die. I hear it from every class of students, and each…

Why A Practical Brand Marketing Strategy Matters

When most people think about a brand marketing strategy, they think about identity. “Who are we as an organisation? What…

Strategy Is Not A To-Do List For Entrepreneurs

I had breakfast with two of my ex-students from Singapore who were building a really interesting startup. They were deep…

10 More Essential Sales Email Ingredients

Email can be one of the best ways to reach out to prospects. However, getting replies to your sales emails…

How Traditional Marketing Evades The ROI Question – And ...

In the age of fierce market competition, every marketer is left to deliberate on the return on investment on their…

sales team-productivity

You Need A Shark In Your Sales Team

A few days ago, I read an inspirational story on the Internet about the fishing business in Japan. The story…

Sharing Your Content With The Wrong People? 4 Ways To St...

Content marketing works, but it is becoming more specialised and audiences are more selective and sophisticated than ever. If you’re…

How Not To Kill Your Million Dollar Product Idea

Do you get excited when you find an unsolved problem and start thinking how can you build a product that…

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