- Airtel Forges Strategic Partnership With Hotstar To Bolster Its Offerings On Airtel TV App New Delhi-headquartered telecom giant Bharti Airtel has entered into a strategic partnership with video streaming platform Hotstar, in a bid to bring digital content from Hotstar’s portfolio to Airtel customers. The move is aimed at expanding Airtel TV app’s range of offerings, while also enabling Hotstar to reach Airtel’s wide mobile customer base. As a […]
- STAR Invests In Mediatech Startup Zapr To Drive The Next Wave of Mobile Audience Analytics Television broadcast network STAR has picked up a minority stake in Bengaluru-based Zapr Media Labs. With this move, Hotstar and Zapr have announced a partnership, wherein the two companies will work together to create a deep understanding of mobile audiences that can be leveraged by brands to create personalised communication and offers. As per an ET […]
- How Video On Demand Is The Next Evolution In Digital Entertainment [Note: This article is part of The Junction Series. We will be covering the Media And Entertainment sector in detail at The Junction 2017 in Jaipur. Learn more about The Junction here!] When Internet content took over the television viewership, Netflix became the new household name for America. However, its position soon got challenged when new emerging players of […]
- Data Analytics Startup Sagacito Raises $10 Mn From Star India New Delhi-based data science and analytics startup Sagacito Technologies has reportedly raised close to $10 Mn from Star India Pvt. Ltd, a subsidiary of Rupert Murdoch’s Twenty-First Century Fox Inc. According to the sources close to the development, Star India has invested $1 Mn in Sagacito against 10% equity and another $8.2 Mn through a […]