- 2016 In Review: What Were Our Favourite Unicorns Up To? “Always be yourself, unless you can be a unicorn. Then always be a unicorn.” 2016 saw new entries to India’s prestigious unicorn club – startup companies valued at over a billion dollars. That number now stands at 11. These 11 companies are a beacon of hope and aspiration to many others in the list. They […]
- Snapdeal Rebrands Before Festive Season; Launches New Logo Aiming to capture the pulse of a confident, aspirational India, Delhi-based ecommerce marketplace Snapdeal launched its new brand identity “Unbox Zindagi” earlier this week. It also unveiled a new logo. It has reportedly invested about $30 Mn (INR 200 Cr) for the brand overhaul. The move is aimed to reposition Snapdeal as a platform that […]
- Trouble in Paradise? Snapdeal To Retrench Operations In Regional Offices Online marketplace Snapdeal is reportedly planning to scale down operations in its regional offices including Bangalore, Mumbai, Calcutta and Hyderabad. Earlier in January 2016, Snapdeal reported a loss of INR 1,328 Cr. on revenue of INR 938 Cr. in FY 14-15. However a Snapdeal spokesperson refuted the reports, saying “Snapdeal strongly denies the ET report ( […]
- After Flipkart, Now Snapdeal Wants To Push Ad Business; Launches New Version Of Snapdeal Ads Snapdeal, today unveiled the new version of its advertising platform, Snapdeal Ads. Entirely developed in-house, the ads platform will assist sellers to improve their brand visibility, help measure results instantly and drive online business, with the help of advanced advertising tools. The new version of Snapdeal Ads platform will enable sellers to target the right customers, based on their browsing behavior, […]
- Amazon & Walmart To Invest More Than $300 Mn In Indian Retail Market Amazon and Walmart Stores Inc will invest over $300 Mn (INR 2,000 Cr) in a bid to build their network and to gain a share in the Indian retail market. The two of the world’s largest retailers are planning to gain a commanding position by building scale through deep discounting in the Indian retail market, […]
- Snapdeal Launches Snapdeal Ads, Enables Faster Product Discovery Across Web, Mobile Web and Apps Snapdeal has unveiled Snapdeal Ads, a platform to help sellers drive discovery of their products and increase revenue through targeted advertising tools. The move envisions a key revenue stream for the company, which will reduce its dependence on Google and Facebook. Also, with this, Snapdeal aims to take on ecommerce rival Flipkart, which acquired ad […]