- The Dangers Of Metrics For Small Business Owners While metrics present business owners with a method of measuring results, they should understand that the problem with metrics is that not all data is useful. When used or interpreted improperly, a small business will become less productive and overwhelmed. A few of common issues when working with metrics include: They can’t — and don’t […]
- The Transition From Small To Smart – 6 lessons From Virtual Telephony For SMEs, SMBs SMEs and SMBs are often hailed as the backbone of the Indian economy. However, unfortunately, they often rely on outmoded ways of doing business because of which they aren’t able to boost efficiency and realise their true potential. Gradually, however, things are looking up in the SME sector, as it is waking up to the […]
- A $50 Bn Market Awaits Indian SaaS Startups, Says Google- Accel Report With the demand from SMBs growing, Indian startups have the opportunity to grab 8% of this revenue by creating purpose built innovative solutions targeted at SMBs globally. Currently, India is home to over 500 SaaS startups. “Cloud computing is one of the top technology investment trends of this decade with venture funding for purpose-built SaaS […]
- Facebook Engages 2 Mn Indian SMBs On Its Advertising Platform Social media networking platform, Facebook, has announced that it has garnered around 2 Mn small businesses actively advertising on its platform in India. Globally, it managed to engage over 3 Mn companies, claiming more than 70% of them, from outside the US. Also, more than 50 Mn small businesses are using Facebook’s free pages product […]
- Amazon Introduces Amazon Tatkal For SMBs In line with its vision to make big in India, Amazon has launched a unique initiative to help small & medium businesses (SMBs) to sell on its platform through Amazon Tatkal. Amazon Tatkal is defined as one stop shop on-the-go that will enable thousands of SMBs to get online and sell on Amazon.in, in less […]
- NowFloats Releases “Inside The Internet Of India 2015” Report: Key Insights Since 2012, NowFloats has been helping small businesses all over the country get discovered and grow online. This year, the company launched a new initiative called Digital Desh Drive as a part of its mission to get every local business online by 2020. Prathibha Sastry (Ex-COO, MS Ventures & startup evangelist) alongwith Animesh Khan (Zinnov), Arpan […]
- 6 Upcoming Marketing Automation Trends To Buckle-up For Marketing automation, to a great extent, has become a popular medium of marketing amongst various businesses, thus continuously evolving in the process. Marketing automation enhances a company’s marketing efforts by embodying a buyer’s tour on and off the website. The concept of marketing automation may be fairly new, nevertheless, its efficacy with business-to-business (B2B) companies […]
- Click Labs Launches SaaS Product, Tookan To Disrupt Delivery Operations For SMB’s & Startups Technology solution provider, Click Labs, has launched its third SaaS product Tookan. Tookan is a delivery management solution that streamlines delivery operations for SMB’s and early stage startups to manage their mobile workforce. The solution is designed around generic workflows enabling multiple use for businesses managing field personnel, deliveries and services. Tookan has been built around […]
- A Genie In Disguise For SMBs, Xeno Brings Customers Back To Store Every business whether offline or online thrives on one major thing-their capacity to gain loyal customers. Where bigger brands have planned marketing strategies like loyalty programs, membership cards, discount cards, etc., smaller brick and mortar stores lack in both planning and resources. And it’s a universal fact that even with the most promising business idea […]