Peer-to-peer fashion marketplace Elanic has acqui-hired recommerce platform SecondCry. The newly-forged partnership will allow both companies to widen their product portfolio, while also opening doors to new market opportunities.\r\n\r\nPost-acquisition, \u00a0SecondCry co-founder and CEO Anjali Goyal will be joining Elanic as the Head of \u201cBabies & Kids\u201d category. \u00a0The acquisition, according to Elanic\u2019s spokesperson, will help the company reinforce its presence in India\u2019s fashion and lifestyle recommerce market.\r\n\r\nCommenting on the development, Anjali said, \u201cElanic and SecondCry share the vision of promoting collaborative consumption. Like Elanic, SecondCry has tried to build a community where buying and selling pre-owned goods is easy and, in fact, more fun than hoarding. This move is a non-zero-sum game not only because we have a huge overlap, but also this a sweet extension of our target demographic - young women and moms! While Elanic provides a mature and interactive platform, SecondCry will live on there as their 'Babies & Kids' category.\u201d\r\n\r\nFounded by Anjali Goyal and Ankur Jain, SecondCry began its journey in 2015 as a Facebook community for parents looking to buy and sell their children\u2019s pre-owned items. Encouraged by the overwhelming response the group received during the first few months, Goyal and Jain decided to expand their business into a full-fledged website in 2016. SecondCry claims to have an active community of 25,000 parents and an ever-growing catalogue of children\u2019s and infants\u2019 pre-owned products.\r\n\r\nCreated in 2015 by Palkush Rai Chawla, Aditi Rohan and Abhilash Narahari, Bengaluru-based Elanic is a pre-owned, online marketplace catering to nearly 1 Mn buyers and sellers. Using its Android or iOS app, users can showcase the items they wish to sell to potential buyers. The startup currently handles pick-up, packaging, delivery as well as payments.\r\n\r\nCommenting on the decision to acqui-hire SeconCry, Chawla stated, \u201cWe\u2019ve solved some of the toughest problems which classifieds have struggled with for almost a decade. We\u2019ve moved transactions online and have made the experience seamless for both the buyer and seller. Adding newer categories such as \u2018Babies & Kids\u2019 is the logical next step for us.\u201d\r\n\r\nThe Indian recommerce market is currently home to players like CredR, pre-owned phone portal Budli and Zoomo. In February 2017, Mumbai-based secondhand car portal Truebil secured $3 Mn from Shunwei Capital.\r\n\r\nLater in June, Bengaluru-headquartered used car platform Spinny raised $1 Mn Seed funding led by Blume Ventures, Indian Angel Network, and FreeCharge co-founders Kunal Shah and Sandeep Tandon. In July this year, pre-owned automobile marketplace Droom also\u00a0raised $20 Mn (INR 130 Cr) in a Series C funding round led by Integrated Asset Management and Japan\u2019s Digital Garage.\r\n\r\nElanic and SecondCry currently share the fashion and lifestyle recommerce space with companies like Zapyle and StylFlip.