Enterprises, SMEs, and Startups are strongly relying on cloud communication for their business needs. Gone are the days when businesses handled their communication through contact centers. The contact centers have been replaced by modern-day cloud centers, where calls are automated. This reduced redundancies in processes and minimise manual efforts by automating the existing modules. The simplest form of the communication, messaging has gone through a lot of transformations to take a fully automated form. The dynamic APIs and intuitive applications to manage campaigns have made the process, all easier.\r\n\r\nNot just enterprises, there\u2019s a drift in the usage of cloud systems in the past decade, where startups and SMEs are also preferring cloud mechanisms over conventional technologies. India has been a storehouse of some power packed startups that have kicked off right from the inception. According to the Nasscom report,\u00a0there were over 3100 startups in 2014 and are expected to grow to 11,500 by 2020.\r\nWhy Are Cloud Services A Hit For Startups?\r\nIn the startup ecosystem, cloud communication has paved its way early in the last decade. Irrespective of the industry they belong to, startups discovered the positive impact that Cloud communication brought to their business growth. Cloud systems allow flexible options like zero capex, instant service provisioning, zero infrastructure, zero maintenance, scalability, personalisation, mobility solutions and omnichannel support, to startups which meticulously suits the requirements of a business unit that runs on a high growth and low investment model.\r\n\r\nA few other reasons include:\r\n\r\n \tUnlike enterprises who can render to a variety of communication services, startups run on a low-cost model which constraints in only wise investments.\r\n \tStartups have low manpower resources which makes automation, a key factor that scales according to the operational requirements of the business.\r\n \tStartups require flexibility in terms of business scaling; when they experience high demand in business, they upscale, otherwise they scale down.\r\n \tThere\u2019s always the uncertainty factor. This means that there might be sudden outbursts in campaign scaling and handling phone calls, which when handled on a conventional contact center model, cannot cater to customer requirements.\r\n \tMost of all, maintaining high-end infrastructure doesn\u2019t work on a startup ecosystem. Enterprises are no longer willing to take the risk of maintaining a physical contact center, so it\u2019s a transparent manifesto that doesn\u2019t befit the startup culture either.\r\n\r\nFurther, marketplaces that offer a variety of services like auditing, cab sharing, messaging, food ordering, shopping, and entertainment require anonymity of the parties involved in the transactions, to secure sensitive data and ensure privacy. Marketplaces like auctioning, classifieds that rely on customer-to-customer communications strictly restrict the conversations to the website\/app level to maintain data security. \u201cCall Masking\/ Call Bridging\u201d is the solution that masks the real identity of the parties involved by creating pseudo numbers used for that particular transaction.\r\n\r\nFor banking, insurance, and payment apps, which require user authentication to take the process further, there\u2019s \u201c2FA\u201d (Two-factor authentication) to keep security and access threats at bay. For ardent shoppers, there are offers and promotions triggered through Messages. For all those customer complaints, there are \u201cClick-to-Call\u201d and \u201cToll-Free Number Solutions\u201d to get in touch with the customer care\/ support executives and get instant solution.\r\n\r\nTwo-way Messaging ensures that the customer gets required information just on the tap of an SMS. What makes these services reachable and convenient is the fact that they are accessed even without an active internet connection and are available 24*7.\u00a0 Contextual communication is enhanced through dynamically created, intuitive APIs that are embedded in the application.\r\n\r\nStartups are leveraging these cloud services from the service providers and replacing the high maintenance contact centers to a modern age, mobile first, cloud services. Cloud services have been satisfyingly successful in replacing the physical contact centers and moved them to cloud. This has been a mutually benefitting association for both startups and cloud service providers creating a win-win scenario.