Hong Kong-based startup focussed research platform\u00a0Oddup has secured $6 Mn in its Series A round of funding led by Brand Capital, the investment arm of Indian media conglomerate The Times Group.\r\n\r\nThe round also saw participation from existing investors including 500 Startups and Click Ventures and new investors including Moneta Ventures and White Capital. This round brings Oddup\u2019s total funding raised to $7 Mn, till date.\r\n\r\nWith the freshly infused funds, the startup aims to expand into India and complete its expansion throughout Asia.\r\n\r\nJackie Lam, COO and co-founder, Oddup said, \u201cTimes Group\u2019s distribution networks and coverage will be instrumental to our growth and global presence. This funding allows us to strengthen our research and coverage on a global scale. Our core goal remains the same and that is to help investors better understand the startups they are interested in.\u201d\r\n\r\nFounded in 2015 by James Giancotti and Jackie Lam, the company is a data-driven research platform that focuses on startups. Popularly called as The Startup Rating System, Oddup provides data, trends, current and expected valuations of startups to enable a smart and informed investment process for investors.\r\n\r\nIt essentially marks startups with a rating score, ranging from zero to 100. The derived score is based on the combination of Oddup\u2019s analyst viewpoints and its computed algorithm, the Oddup Score.\r\n\r\nCommenting on the investment, Sivakumar Sundaram, CEO, Brand Capital said \u201cExactly 18 months ago, we set up a team based in the Silicon Valley to facilitate, assist, and showcase the India opportunity to global entrepreneurs. Oddup is such a fast-growing global startup that we decided to back and lead their way into India. We look forward to working towards the success of Oddup in setting up a truly innovative startup rating system for India.\u201d\r\n\r\nOddup currently works on a freemium model, where users can view certain information without any additional charges, and has a subscription charge for premium access to the reports and in-depth analysis.\r\n\r\nThe startup had previously raised $1 Mn in Seed funding from Innotech Capital, Big Bloom Investment,\u00a0\u00a0Bigcolors, Kima Ventures, Justin Dry and Andre Eikmeier (CEOs of Vinomofo), and\u00a0Click Ventures,\u00a0in January 2015.\r\n\r\nOddup is currently available on iOS, and the Android app will be launched soon, as per an official statement. It has also recently introduced an updated version of its website to allow investors to tap into the startup landscape in Asia. Oddup\u2019s API is also available to customers who want to integrate Oddup\u2019s startup data into their existing workflows.\r\n\r\nThe startup competes globally with players like Cailian Press, Smartkarma, Amareos, and InvestingNote among others.