- Marching Towards Growth, InMobi Becomes Second Indian Unicorn To Turn Profitable Bengaluru-based mobile adtech firm InMobi claims that it has turned profitable in the last quarter of 2016. This makes InMobi the second Indian unicorn after data analytics firm Mu Sigma to become profitable. As per the company, it has been generating cash every quarter starting April-June in the calendar year 2016 and is on course […]
- Affiliate Network vCommission Sets Up Accelerator In Mohali Gurgaon-based affiliate network, vCommission, has launched an accelerator and R&D Centre in Mohali, Punjab. The centre will focus on conducting research and study for innovative ideas, along with developing software, to enhance the quality of services pertaining to the affiliate marketing industry. vCommission will help startups working in ad-tech, with funding and mentorship at various stages. […]
- Growth Hack Toolkit For Mobile Apps, AppVirality Raises $500K San Francisco and Hyderabad-based mobile growth hacking startup, AppVirality, has raised $500K in a fresh round of funding from its existing investors and new angels. With this investment, the company plans to focus on product innovation and customer satisfaction, and increase the team size from 12 to 25 in next 12 months. Apart from the […]
- Tyroo Launches One API, First-of-its-Kind CPI Performance Platform To Maximize Revenues For App Publishers Mobile ad tech platform Tyroo Technologies has launched One API, a next generation mobile CPI (Cost Per Install) performance platform targeted at app developers and publishers around the world. One API technology platform connects app developers and publishers to the various global mobile ad networks and direct developers that offer mobile demand globally. The platform features a […]
- SilverPush Gets A $1.2 Mn Push From Japan’s M&S Partners SilverPush, a San Francisco and Gurgaon-based cross-device retargeting company, has raised close to $1.2 Mn from Hiro Mashita led, early-stage investment firm M&S Partners. SilverPush will deploy this funding for the launch of its new product – PRISM, which is a platform for brands to measure their television ratings. It just launched its beta version […]
- InMobi Partners with China’s APUS To Expand Global Footprint Indian mobile advertising firm InMobi has entered into partnership with a China based startup, APUS, that customizes Android software, reports ET. The alliance will enable InMobi to expand its global footprint by reaching out to 500 Mn new users in China and other countries by 2016. In return, InMobi will help APUS boost its user […]
- SilverPush Partners With Mobext To Launch In Philippines SilverPush, the San Francisco and Gurgaon-based cross-device retargeting company, has partnered with Philippines-based mobile marketing agency Mobext. With this partnership, which will be officially launched this September, SilverPush will come up with a new technological innovation in the marketing and advertising domain. The new technology aims to create tailor-made mobile ads based on consumers’ commercial-viewing […]
- Mobile Ad Tech Platform Tyroo Introduces Product Listing Ads To Redefine Ecommerce Mobile Ads New Delhi-based mobile ad tech platform Tyroo Technologies, has introduced its Product Listing ads (PLA) which will be open to all App publishers and will compete with Google and Facebook’s PLA. The platform which was launched globally at Mobile World Congress last month will now be available in India as well. The Tyroo PLA platform […]