Delhi-based fintech\u00a0and marketing technology startup Goals101 has raised $3.5 Mn in a Pre-Series A funding round from US-based venture capital firm Nexus Venture Partners.\r\n\r\nWith this funding deal, which was completed a few months ago, Nexus became a minority stakeholder in Goals101.\r\n\r\nGoal101 was founded in 2016 by Visham Sikand along with Milan Naik, Ishank Joshi, Anshuman Pandey, and Anupam Bhat.\u00a0It has developed an intelligent data and marketing platform,\u00a0which enables banks to enhance communication with its customers and uses\u00a0automation to help its clients improve speed and management of business processes. It\u00a0has a global presence across Africa, Middle-East, and Asia.\r\n\r\nAccording to Sikand, the funds raised from the round were utilised to improve Goals101's technology and data science capabilities and also to\u00a0expand its geographical reach to Malaysia, the UAE, Qatar, South Africa and Kenya.\r\n\r\n\u201cWe partnered with Nexus as they understand the metrics of this business and have a global view on their investments. The last two years of working with superbly talented minds across our banking partners have been fabulous,\u201d Sikand said in a statement.\r\nWhat Does Goals101 Do?\r\nGoal101 uses\u00a0its big data platform and leverages artificial intelligence (AI) to offer 360-degree banking solutions to its clients.\r\n\r\nThe startup has developed a\u00a0proprietary engine called the Alpha Platform, which is powered by machine learning, deep learning, and AI.\u00a0It\u00a0recently launched its custom-designed banking platform \u2014 Alpha for Banks \u2014\u00a0which helps banks personalise and automate the entire banking journey for their customers. The startup claims it\u00a0has 21 clients in Asia.\r\n\r\nGoals101's platform understands a consumer\u2019s purchase pattern to help banks do more targeted, relevant, and measurable banking, and make the offerings more relevant for the bank\u2019s customers.\r\n\r\nEarlier this month, it also appointed Yahoo\u2019s former global engineering head Shyam Ramamurthy as its new chief product officer.\r\n\r\nAccording to a KPMG and NASSCOM report, the Indian Fintech sector is predicted to cross $2.4 Bn by 2020. The country, at present, has registered more than 500 fintech startups.\r\n\r\nAccording to Inc42 Indian Tech Startup Funding Report H1 2018, fintech startups raised $631.29 Mn across 70 deals and occupied the first spot in terms of tech startup funding in H1 2018.\r\n\r\nRecently, Kolkata-based fintech company Kredent InfoEdge\u00a0raised $1.1 Mn (INR 8 Cr) in Pre-Series A funding from stock market investor Ramesh Damani and Singapore-based hedge fund manager along with another undisclosed investor.