- How Timing Plays an Important Role in the Growth of a Startup Today, smartwatches are one of the most sought-after wearables among customers. Apple dominates almost half of the smartwatch market, followed by Samsung, Fitbit and a few other brands. But, did you know that none of these brands were the pioneers of this device? It was, in fact, Microsoft which had first introduced a smartwatch prototype […]
- Surviving As A Startup: Five Practical Lessons For Nailing Product Market Fit Every stage in a startup’s journey has its unique challenges. However, one of the earliest and the hardest tests for any startup is finding the initial product/market fit. The number one reason why eight out of 10 startups do not survive is that they could not find a product market fit — a good market […]
- Richard Branson-How He Found A Gap In The Market And Became The Billionaire Founder of Virgin I want to be there that moment, “and then everything in my life changed”. It always seems there’s no “right place” and “right time”. The right place is always far away. The right time was always a long time ago. I missed it. I missed her. I miss you. When Richard Branson was 27 he […]
- Indian SaaS Founders On Why India Is A Good Market To Build SaaS Products But Not To Sell Consider the following statistics: A report published by Google and Accel Partners in March last year stated that a $50 Bn market awaits Indian SaaS products and companies. India could end up garnering 8% of the global SaaS SMB market which is expected to grow to $132 Bn by 2020. As per this report, India […]
- Competitive Analysis: Changing The Way Startups Address The Market Every startup I see startups pitching, someone invariably puts up a competitive analysis slide that plots performance on an X/Y graph with their company in the top right. The slide is a holdover from when existing companies launched products into crowded markets. Most of the time, this graph is inappropriate for startups or existing companies creating […]
- Switching From Offline To Online: The $26 Bn B2C Ecommerce Market In India And Policies To Empower It With ecommerce changing every facet of the world, the B2C ecommerce market has not been left behind, as per the latest report released by the Indian Institute of Foreign Trade (IIFT) and Federation of Indian Chambers of Commerce & Industry-Confederation of Micro, Small, and Medium Enterprises (FICCI-CMSME), in association with eBay India. The B2C ecommerce market […]
- The Best Days Of Indian Consumer Internet Are Yet To Come Consumer Internet startups, the hottest ticket in Indian startup ecosystem for the last decade, appeared to have hit a massive speed breaker in 2016. Funding slowed down drastically. In the ecommerce sector alone, funding fell to $1.94 billion in 2016 from $4.7 billion in 2015, as per data from Venture Intelligence. Many were forced to […]
- How Investors Evaluate Founder Risk When an investor evaluates a company, he thinks about all the possible risks which could cause the company to implode, so that he can try to minimise them. Risks would include things like product risk; technical risk, market risk, and competition risk. These are fairly standard in any framework which investors use to evaluate a […]
- The Problem With Being Right For The Wrong Reasons All of us are very happy to take credit for our successes. When we are young, we believe we deserve these, because we attribute them to our intelligence and the hard work which we have put in. However, as we get older and more mature, we see that lots of people who are much smarter […]
- The Annual Indian Startup Funding Report 2016 – Not That Bad A Year After All Let’s admit it, we’re glad 2016 is done with. RIP. After the highest of highs during 2015, we have witnessed what might be the lowest of lows this past year. Some might prematurely term it the beginning of the end for the Indian startup ecosystem, but we, at Inc42, believe that there is definitely more […]
- A Game Publisher’s Marketing Guide To The Indian Audience Games have played an important role in the history and mythology of India. The best examples from the grand Indian Epic Age include Lord Shiva and Parvati playing Pachisi, the Pandavas losing Draupadi over a game of dice, the Mughals enjoying a pleasant afternoon of chess. Most Indians have grown up playing board games like […]
- How Technology Helps Organise The Inventory Liquidation Market Since the turn of the decade, technology has successfully been able to take over and become a part of all businesses and lifestyle. Today, each individual is immensely engrossed in the technological web to accomplish both personal and professional requirements. Technological advancements have taken place in a variety of fronts, with continuous innovations to help […]