• True Lies: Building Reputation Of Your Startup New entrepreneurs are overflowing with enthusiasm. They are creating their reputation, often from scratch.   Sometimes a new entrepreneur will “massage” the truth when pitching new clients or sharing their new business with contacts: “We have tons of experience” can be interpreted as “I’ve read about it and think I can figure it out.” “We […] Kriti Vichare 1 min read May 22, 2016