Would you like a powerful and lasting way to create fierce loyalty in any group setting? Do you want a master key to the hearts and minds of your next audience? In his book, Fiercely Loyal: How High Performing Companies Develop and Retain Top Talent, author Dov Baron states that the most effective leaders of tomorrow will do one primary thing\u2014keep top millennial talent. In his book he not only lays out a plan that will result in retaining talent, he offers steps that generate massive engagement and what he calls, Fierce Loyalty.keep top millennial talent. In his book he not only lays out a plan that will result in retaining talent, he offers steps that generate massive engagement and what he calls, Fierce Loyalty. While there are many gems in the book, my favourite chapter comes at the end and is called, \u201cCreating Your Full Monty Story.\u201d Authenticity has been a popular leadership topic over the last many years and Baron, too, suggests that people need to see leaders \u201cnaked\u201d (i.e., vulnerable) in order to build trust and to connect. He details a seven-step storytelling formula that enables you to quickly bond with any audience. There are similarities to his approach to the classic hero\u2019s journey structure, which has been popularised by Joseph Campbell. In this case, you are the hero in your own story in\u00a0The Full Monty Story Formula Describe The Present To capture attention quickly, Baron suggests that you briefly describe who you are and your achievements, but immediately say something surprising or unusual. This could be a fact, statistic, or anything that might have some shock value. This entire first step should last no longer than 60 seconds. Remember The Past Too many people feel they earn trust and credibility by showing how great they are in the present moment. However, real trust is earned when we share a failure or something painful from our past. Done correctly, this isn\u2019t \u201ctoo much information\u201d (TMI) but rather making us relatable. Showing that you\u2019re human, too, and also on a never ending journey to get better. Baron\u2019s advice is similar to the \u201czero to hero\u201d advice I give as well. In my own talks, I often start by sharing the time when I was \u201cyoung and dumb\u201d and because of poor leadership skills and worse time management practices I literally drove my first two companies out of business. Share Pain Or A Personal Nightmare Baron uses an example of a public speaker who shared the time she was first sexually assaulted, thus painting a vivid picture for the audience of her true origins. While not all of us have had such traumatic episodes, and we might not want to share them publicly, we all have specific stories of our low points. It might be the time when you were fired from a job, or lost a major account, or didn\u2019t get the promotion. The idea is to humanise and dramatise your true story through the sharing of specifics. Impetus To Change This is the turning point in your personal story. This is the point in your life when you\u2019ve reached the lowest lows and decided to make a change. In classic story structure, this is usually the mid-point of a movie or novel where the protagonist has a \u201cman\/woman in the mirror moment.\u201d It\u2019s the scene where the character must dig deep and either give up, or decide to change and grow to become a person who will ultimately claim victory. Sound dramatic? I bet you\u2019ve had several moments of change in your life. In your personal life, do you remember the specific time you decided to go from being a bad student to a good student in school? What about the time you decided divorce was the only answer? When did you decide to finally lose that weight and get into shape? Or on a professional level, when did you decide to go back for your MBA? When did you decide you were going to switch careers? When did you decide you wouldn\u2019t take no for an answer? Something Better This is where you set out on your new path with determination. What does the \u201cnew you\u201d look like? The Battle Remember, the movie isn\u2019t over when the hero decides to become a better person. That\u2019s just the mid-point! The world fights back making our hero earn her victory. How did you fight through temptations when you got into shape? Did you struggle while working a full-time job and going back to school at night to earn your degree? How did you struggle to convince your boss that you were ready for the promotion? How did you struggle to first open the door of your biggest account? The Bridge The final part of your Full Monty Story is where you clarify the relevance of your pain story to the audience, and how it ties in, to what your organisation or group is all about. How did your own experiences in life prepare you to serve those around you today? How did your painful moments shape you\u2014give you the skills and attitude\u2014necessary to succeed today? Done correctly, your Full Monty Story delivered in just a few minutes is a powerful way to make a strong impact and immediate connection. Instead of just a forgetful name and title, instead of a rambling list of career accomplishments, instead of a list of ego-puffing achievements, when you become vulnerable\u2014naked\u2014and share a painful moment, a turning point and your battle, you will connect on an emotional level and endear yourself to others, who see a bit of themselves in your journey. About the Author Kevin Kruse is the author of the bestselling book\u00a0Employee Engagement 2.0\u00a0and the\u00a0Personal Engagement Personality Quiz.