Bangalore-based fashion retailer, Voonik will be launching\u00a0men\u2019s fashion app. To speed up setting up of this\u00a0new vertical, it has\u00a0acqui-hired Getsty, a curator of personalised fashion for men\r\n\r\nPersonal shopping site for men, Getsty.com, based out of Bangalore,\u00a0was founded in 2015 by Saurabh Acharya and Ashish Khandelwal. The startup has created a personal shopping experience for men, by connecting them to stylists.\r\n\r\nThrough a simple questionnaire, customers can create their profile on Getsty portal, on the basis of which their personal stylist would send them a set of 8-10 clothes that are most appropriate for them. Customers could keep whatever they like and return the rest.\r\n\r\nSaurabh Acharya, co-founder Getsty, said, \u201cAshish and I were convinced from the beginning that there are millions of people like us, who don\u2019t know how to dress correctly and how to choose the right clothes. When we heard about Voonik\u2019s plans to launch a men\u2019s division, we immediately wanted to have a discussion with them. The Voonik team and overall culture is really impressive, so we decided to come on board.\u201d\r\n\r\nWith this acqui-hire, Voonik plans to leverage its existing customer base, its supplier network and its recommendation engine, to speed up its own men\u2019s offerings.\r\n\r\nVoonik was founded in 2013 by Sujayath Ali and Navaneetha Krishnan. The online fashion retailer is a personal shopping app for women, which allows them to buy apparels from multiple stores, according to their body type, lifestyle, and budget.\r\n\r\nSujayath Ali, CEO and co-founder of Voonik, said, \u201cWith over 5 Mn installs, we are already rank 3 and have highest engagement in shopping apps, and have grown 2600% Y-O-Y in FY15-16. Our customers have consistently demanded a men\u2019s range on Voonik, so that the men in their families could also have as much fun shopping as they do. With this huge demand already in place and the lack of good fashion apps for men, I feel there is a large untapped market for this product.\u201d\r\n\r\nAlthough there\u00a0are\u00a0a number of players in the fashion segment, Voonik sets itself apart from other conventional ecommerce firms by offering an in-house personal shopping platform that makes recommendations to shoppers based on their profile and preferences.\r\n\r\nPrior to this, Voonik had acqui-hired Trialkart, a startup that gives a virtual dressing room experience to users, for an undisclosed amount.\r\n\r\n\r\nWelcome to Flash Feed, your essential source for breaking news and innovation from around the web - bite-sized and updated all day.