TED\u00a0is a circuit of highly popular conferences that present "Ideas Worth Spreading" - which have quickly grown to become some of the most well known conferences around the world. TED has attracted presenters such as Bill Clinton, Jane Goodall, Larry Page, and a large handful of Nobel Prize Winners.\r\nWe believe passionately in the power of ideas to change attitudes, lives and ultimately, the world.\r\nMany of the presentations, known as TED Talks, present ideas that are particularly valuable to entrepreneurs. I put together a collection of TED Talks that all entrepreneurs should find interesting and worthwhile:\r\n\r\nLet us know which TED Talk you think should have made the list in the comments.\r\nRory Sutherland: Life Lessons from an Ad Man\r\n\r\n\r\nEntrepreneurs can learn a lot by studying\u00a0behavioral\u00a0economics. Rory Sutherland, Vice Chairman of\u00a0Ogilvy & Mather\u00a0(one of the biggest marketing\/advertising\u00a0agencies in the world), makes the assertion that a change in perceived value can be just as satisfying as what we consider \u201creal\u201d value. The idea that intangible value can strongly influence opinion (and purchase decision) is evidenced in Sutherland's humorous and deeply insightful presentation that every entrepreneur - certainly every marketer - should watch.\r\n\r\nIf you like this TED talk, also see "Sweat The Small Stuff," an equally entertaining\u00a0argument\u00a0to put more focus on small details instead of big expensive problems. I also recommend his book "Rory Sutherland: The Wiki Man."\r\nSimon Sinek: How Great Leaders Inspire Action\r\n\r\n\r\nPeople don't buy what you do, they buy why you do it. Simon Sinek is an author,\u00a0motivational speaker, and strategic communications professor at Columbia University. Sinek has a simple but powerful model for inspirational leadership that starts with his famous "golden circle of motivation" and the question "Why?"\r\n\r\nIf you like Simon Sinek's TED talk, you should also check out his popular blog\u00a0Re:Focus\u00a0which is regularly updated with fascinating articles that will help entrepreneurs build businesses. Also check out his book "Start With Why: How Great Leaders Inspire Everyone to Take Action."\r\nDan Ariely: Are we in Control of our own Decisions?\r\n\r\n\r\nThe decisions we make are not only inevitable, but they're also extremely predictable.\u00a0Dan Ariely\u00a0is a behavioural economist, professor, and author. He uses his own shocking research findings to show how we're not as rational as we think when we make decisions.\r\nSeth Godin: How to get your Ideas to Spread\r\n\r\n\r\nBe remarkable. Safe is risky. Being very good is one of the worst things you can do. Everyone has heard the expression "The best thing since sliced bread" but did you know that for 15 years after sliced bread was invented it wasn't popular? The success of sliced bread, like the success of anything, was less about the product and more about whether or not you could get your idea to spread or not.\r\n\r\nMarketing guru and author\u00a0Seth Godin\u00a0spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones. Godin has published almost a dozen best-selling books, some of the most popular being: "Purple Cow: Transform Your Business by Being Remarkable," \u00a0"All Marketers Are Liars," \u00a0"Linchpin: Are You Indispensable?" \u00a0and "Poke The Box."\r\nMalcolm Gladwell: Choice, Happiness, and Spaghetti Sauce\r\n\r\n\r\nThe food industry used to determine what people want to eat by asking them - as you may have seen in the focus groups\u00a0portrayed\u00a0on\u00a0Mad Men. Fact is, people don't know what they want. Ask people what kind of coffee they like and they'll say a "dark, rich, hearty roast" - in fact, most people actually want milky weak coffee.\r\n\r\nMalcolm Gladwell, author, journalist, thinker, gets inside the food industry's pursuit of the perfect spaghetti sauce, and makes a larger argument about the nature of choice and happiness.\r\nTim Harford: Trial, Error, and the God Complex\r\n\r\n\r\nUnilever (they own 400 brands, including: Dove, Lipton, Becel, and more) hired some of the most brilliant engineers in the world to design the perfect nozzle to squirt out laundry detergent. No one could get it right. So they used trial and error instead. They created ten random variations of a\u00a0nozzle, and kept the one that worked best. Then they created ten variations on that one, and kept the one that worked best, and so on. After 45 generations Unilever developed a perfect laundry detergent nozzle\u00a0with absolutely no idea why it works.\r\n\r\nIn this TED talk, economics writer Tim Harford studies complex systems and finds a surprising link among the successful ones: they were built through trial and error. He asks entrepreneurs to embrace our randomness and start making better\u00a0mistakes.\r\nSteven Johnson: Where Good Ideas Come From\r\n\r\n\r\nEntrepreneurs often credit their ideas to individual "Eureka!" moments.\u00a0Steven Johnson\u00a0doesn't think it's that simple and shows us how history tells a different story.\r\n\r\nSteven Johnson is a best-selling author of seven books all on the intersection of science and technology woven together by personal experience. Johnson's book, "Where Good Ideas Come From: The Natural History of Innovation" digs deep on the topic introduced in his TED Talk above. Also check out his most recent book which is only available for pre-order "Future Perfect: The Case for Progress in a Networked Age."\r\nCameron Herold: Let's Raise Kids to be Entrepreneurs\r\n\r\n\r\nCameron Herold\u00a0thinks weekly allowances teach kids the wrong habits - by nature, they teach kids to expect a regular paycheque, something to which entrepreneurs usually don't get. Herold's two kids don't get an allowance. He's taught them to walk around the yard looking for stuff that needs to get done, then they negotiate a price.\u00a0In his TED Talk above, Herold makes the case for a new type of parenting and education that helps would-be entrepreneurs flourish.\r\n\r\nCameron Herold is an entrepreneur through and through. He's been building businesses since he was born - moved on to create 1-800-GOT-JUNK, now he coaches CEOs all around the world. His book "Double Double: How to Double Your Revenue and Profit in 3 Years or Less" came out last year, and is a step-by-step guide to grow your business.\r\nDan Cobley: What Physics\u00a0Taught Me About Marketing\r\n\r\n\r\nPhysics and marketing don't seem to have much in common, but\u00a0Dan Cobley\u00a0(one of Google's marketing directors)\u00a0is passionate about both. Using\u00a0Newton's second law of motion, Heisenberg'suncertainty principle, the\u00a0scientific method, and the\u00a0second law of thermodynamics, Cobley\u00a0explains the fundamental theories of branding.\r\nJason Fried: Why Work Doesn't Happen at Work\r\n\r\n\r\nThe office isn't a good place to work, meetings are toxic, and ASAP is poison. In Jason Fried's TED Talk, he lays out the problems with "work" and offers three suggestions to fix a broken office.\r\n\r\nJason Fried is the co-founder and president of\u00a037signals, a company that builds web-based productivity tools.\u00a0Fried and\u00a0David Heinemeier Hansson\u00a0wrote the book\u00a0"REWORK", which is about new ways to conceptualize working and creating.\r\nDaniel Pink: The Puzzle of Motivation\r\n\r\n\r\nTraditional rewards aren't always as effective as we think. Sometimes using money as motivation does more harm than good - and people perform far worse when motivated with cash.\r\n\r\nDaniel Pink\u00a0is a best-selling author, journalist, and the former chief speechwriter for US Vice President Al Gore. If you enjoy Pink's TED Talk, check out two of my favorite books by Daniel Pink, "Drive: The Surprising Truth Abou What Motivates Us" and "The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need."\r\nRichard St. John: 8 Secrets of Success\r\n\r\n\r\nWhy do people succeed? Is it because they are smart? Or are they just lucky? The answer is neither. Success Analyst, speaker, and author\u00a0Richard St. John\u00a0asked over 500 extraordinarily successful people what helped them succeed. He analyzed their answers and discovered eight traits successful people have in common. His book "The 8 Traits Successful People Have in Common: 8 to Be Great" goes into further detail on each of the traits that are briefly outlined in his TED Talk above.\r\n\r\nAlso do checkout the TEDxBITSHyderabad event we are conducting in November at BITS Hyderabad this year. Click here to goto the website: www.tedxbitshyderabad.com\r\n\r\nLet us know which TED Talk you think should have made the list and which ones were your\u00a0favorite\u00a0in the comments below.