Hackathons have traditionally been used by companies for marketing efforts so that they can stand out amongst their competitors. Although, even today hackathons occupy an indispensable position amongst marketing tools for tech companies, their role has evolved in different ways. They have been seamlessly integrated into the\u00a0recruitment process by top IT companies\u00a0and startups alike. To hire top talent, traditional hiring parameters like interviews, grades, or past experience do not suffice. Because of the mushrooming of startups, recruitment has taken a whole new turn with real-time problem solving skills being ever more important. Companies no longer rely on long interviewing regimes or questions like \u2018Why do you think we should hire you?\u2019, the harrowing process of resume screening and the likes. Even candidates are tired of these processes which can stretch for long hours and sometimes, even days. So, let us explore how hackathons can revolutionize the hiring process. Why Hackathons? Hackathons are power-packed, high-on-energy events where coders and developers collaborate for creating software projects with their peers, on predefined themes. All of this happens within a span of 48 hours or up to a week at the max and coders often go back with a job offer in hand. An engineering degree from a good college is no longer enough and organizations are looking for developers who are capable of bringing up efficient solutions within tight deadlines. Hackathons are quite popular amongst graduates as they give rise to the perfect opportunity for creative and technical minds to come together to build something new and exciting. Such events attract the new-age millennial who is looking for a chance to work with a dynamic organization that values innovation, collaboration, and autonomy in the workplace. While in 2015,\u00a0millennials comprised about one-third of the American workforce, this number is expected to go up to\u00a075% in 2030. This does not leave organizations with much choice but to come up with creative and efficient ways of not just hiring, but keeping employees engaged. In this scenario, it\u2019s not surprising that companies are organizing such events within the organisation to enable the millennial workforce to challenge themselves. Accenture is one such company that arranges for their junior staff to lead hackathons and create prototypes in the process. This has been a successful engagement strategy as it allows the young employees to step out of their comfort zone, pick up new skills, and collaborate with other employees across Accenture. Hackathons Benefit Both The Company And Developers While interviews and aptitude tests are a good option, it often does not suffice when it comes to tech companies. Hackathons do not just allow recruiters to judge a candidate\u2019s technical skills, but also the way they approach a problem and interact with others. Take for instance,\u00a0SmartFile,\u00a0an Indiana-based file sharing company. They hosted \u201cBake-off\u201d, a hackathon where developers were supposed to create an app for the company\u2019s API. Curtis Peterson, the company\u2019s digital marketing manager was not looking for someone who won the contest. Rather, he wanted to observe the participants\u2019 approach and choose someone who\u2019s a risk-taker, a go-getter, and a team player. Travis Cunningham emerged victorious even though he was a part of the losing team. Peterson noticed that he demonstrated a positive attitude even in the high stress environment that ensued. Not only was he inquisitive to learn more, he even helped others succeed. That\u2019s precisely what hackathons do. They enable developers to shift their focus from the technology to adding value to the business. They do not remain mere programmers, rather they are encouraged to turn into problem solvers and work in a team. Hackathons are golden opportunities for passionate developers to network with other like-minded people and learn from them. Developers can absorb a lot of knowledge and innovative approaches and take these insights home. Organisations get an excellent platform to not only assess candidates in a real-time environment but also build brand awareness and network with other professionals in the industry. It is especially more effective when a company has just built an awesome new product and wants the tech community to know about it. Although, the run-of-the-mill marketing strategies will definitely augment your outreach efforts, nothing is going to beat a hackathon. IBM resorted to a virtual hackathon when the company wanted to promote the artificial intelligence abilities of its cloud-infrastructure service, Bluemix. IBM went all out spreading awareness to about 160 million people through social media which paved the path for 5,520 registrations. This effort enabled IBM Bluemix to spread the word about their product. Conclusion Tech companies are going gaga over hackathons. As time goes by and organisations evolve, hackathons are going to become more prevalent and traditional hiring methods obsolete. It has been observed that the\u00a0recruitment time is cut down by almost 80% in hackathons. The most delectable part of a hackathon is that it is a great learning experience for both developers and companies.\u00a0Students get to experience something which is quite similar to the product cycles of a startup company. This helps them to build time management skills, technical know-how, and in the process expand their network. They even get to interact one-on-one with expert mentors, who help students with their projects. Companies as prominent as Facebook are wielding the sword of hackathons to break open newer paths of innovation. It has hosted about 50 internal hackathons which has been the reason behind real-world products such as mobile ad or chat platforms. So, the next time you go on a hiring spree, consider hosting a hackathon of your own.