Bengaluru-based Scripbox, an online mutual fund investment startup, has raised $21.4 Mn (INR 151.2 Cr) in a Series C funding round led by its existing investor Accel Partners, with participation from Omidyar Network and NLI Investment Fund, according to the filings reviewed by business intelligence platform, Paper.vc.\r\n\r\nThe fintech startup had last raised an undisclosed amount in a Series B funding round led by Omidyar Network in June 2016. At the time, Scripbox had a customer presence in 370 cities and towns across India. Accel Partners is startup\u2019s first investor and had led its $2.5 Mn Series A funding in 2015.\r\n\r\nScripbox has not yet disclosed its plan on utilising the recent raised funds. The company declined to comment on\u00a0Inc42\u2019s query.\r\n\r\n\r\n\r\n\r\nScripbox simplifies mutual fund investment for salaried professionals by eliminating the confusion created by varied information and vague investment advice. The selection of funds is done by a quantitative plus qualitative algorithm to help eliminate selection biases. The platform also accepts Unified Payments Interface (UPI)-based mode of payments from consumers for making investments.\r\n\r\nAccording to a report, Scripbox has around 2 Mn investments, and manages over $127.8 Mn (INR 900 Cr) worth assets, with investments from over 1,200 locations in the country. Offering similar mutual funds-related services, there are startups such as Bengaluru-based Wealthy, Zerodha, among others.\r\n\r\nOnline mutual fund investing have become a lucrative segment for major fintech players in the country. For instance, last year in September, Times Internet-backed ETMoney shifted gears from offering regular mutual funds to direct mutual fund plans \u2014 an alternative to low-cost regular plans that eliminates the expense of distributor commissions.\r\n\r\nThis development was made after digital payments giant Paytm launched a mutual funds platform, Paytm Money that also sells mutual funds directly to consumers.\r\n\r\nOver the years, India's fintech sector has seen massive growth. In terms of funding, the sector attracted an investment of $1.2 Bn in 2018, across 116 funding deals as on December 12, 2018, according to Inc42 Data Labs.\r\n\r\nMeanwhile, India\u2019s digital transaction value is expected to reach $73 Bn by 2020, and its growth in India is largely attributed to the thriving penetration of smartphones \u2014 estimated to reach 14 Mn units by that year.