Digital Marketing

There are over a dozen kinds of marketing and each requires a different, specialized skill

Marketing as a function has undergone a major transformation

It is critical to get up to speed with the changes in order to be able to make a mark in the world of marketing

There are more than 5.5 Bn active email accounts currently

Email marketing is 40 times more effective way to acquire new customers than social media

Email newsletters are not just delivery vehicles

Digiperform plans to utilise the funds towards accelerating its brand awareness

The startup will help leverage HT Media’s education and employment verticals

The startup plans to increase its revenue by 5X and add users by 2X

After the acquisition, global marketing platform Bluecore will establish Bluecore India

As part of the acquisition, Betaout as a brand will shut down its operations

Betaout founders will head the India and SouthEast Asia operations of Bluecore

Facebook launched an ad campaign in February on how it is helping local businesses promote their products and services

The campaign came soon after it implemented a fresh News Feed algorithm prioritising personal content over brands

The prices of Facebook ads for local businesses have doubled in the past year but still offer value for money to Indians

There is so much glitter in digital and…

Digital Success Summit Kolkata will connect entrepreneurs with the best technology and marketing minds

The event will enable business owners, marketing teams and startup founders to understand digital better to help them develop successful businesses

The Digital Success Summit will be held on August 10, 2018, at Hyatt Regency, Kolkata

Mobile Has Been A Powerful Booster To Digital Advertising, But It Is Striding To Turn Another Marketing Chapter

There Are Certain Foundational Skills That You Must Imbibe Before You Start Or While You Are Practicing Digital Marketing

Little Black Book’s Suchita Salwan And POPxo’s Priyanka Gill Have Cracked The Code Of Digital Media Marketing

AI Has The Potential To Address The Digital marketing Issues Such As Data Overload And Modern Consumers’ Expectations

From Increasing ROI To Reaching The Right Target Audience, AI Is Reshaping The Digital Marketing Industry