Indian Startups, Entrepreneurship, News, Resources & More
5 Mn new startups come up every year, out of which 90% shut down
Market research plays a key role in planning a strategy
Digital marketing is the new age tool to advertise a product
Have you finally taken the leap of faith and pursued your startup? …
Having a great-unique idea, team, and funds are not enough to grow your startup
Startup marketing is a completely different science
Not all the digital marketing strategies are the same and give you the same profit
Do you have an idea and are launching your startup? But do…
Online presence refers to all activity and content that an entity has under their name on the internet
An online presence is a passive marketing stream for your business
Assessing your online presence simply means tracking what’s being said about you on the internet
Nine times out of ten, your business will have an online presence…
Currently, India has over 51 Mn registered SMBs who contribute over 35% to India’s GDP
Today, SMBs need to get the best possible performance from the data they have available
Soon SMBs will have the potential to drive twice the revenue growth and employ five times more people
It is no secret that SMBs (small and medium businesses) represent the…
In most industries, 10% of new leads make a purchase
An average person checks his or her smartphone approximately 70 times a day
Both small and large companies benefit from digital marketing campaigns
An underlying fact every businessman is aware of is continuous lead generation…
Nano influencer platform Brandie wants to change influencer marketing by going for a mass approach
The startup ran a pilot test in the small Indian town of Rajamundri with promissing success
Brandie, which launched last month, currently monetises via a subscription model, plans to transition to ROI based model in the future
Most people might not even be aware of…
There are over a dozen kinds of marketing and each requires a different, specialized skill
Marketing as a function has undergone a major transformation
It is critical to get up to speed with the changes in order to be able to make a mark in the world of marketing
Thinking of a career in marketing? Five stars…
There are more than 5.5 Bn active email accounts currently
Email marketing is 40 times more effective way to acquire new customers than social media
Email newsletters are not just delivery vehicles
So, you think newsletters are not legit forces…
Digiperform plans to utilise the funds towards accelerating its brand awareness
The startup will help leverage HT Media’s education and employment verticals
The startup plans to increase its revenue by 5X and add users by 2X
Delhi headquartered digital marketing edtech startup Digiperform has…
After the acquisition, global marketing platform Bluecore will establish Bluecore India
As part of the acquisition, Betaout as a brand will shut down its operations
Betaout founders will head the India and SouthEast Asia operations of Bluecore
New York-based retail tech marketing company Bluecore has…
Facebook launched an ad campaign in February on how it is helping local businesses promote their products and services
The campaign came soon after it implemented a fresh News Feed algorithm prioritising personal content over brands
The prices of Facebook ads for local businesses have doubled in the past year but still offer value for money to Indians
In February, Facebook did something it doesn’t usually…
There is so much glitter in digital and…
