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Customer Acquisition

Does Better Customer Service Mean Lower Margins for Your Business?

Many entrepreneurs complain that their customers ask for the moon but only…

freshworks-zarget-saas-business software

Zarget’s Unit Economics Shows Why Acquisition By Freshworks Was Their Last Ditch...

“We had never thought of an early exit. We had more than…

customer acquisition-retention

Customer Acquisition Is Customer Retention (Or You’re Doing It Wrong…)

We talk about customer acquisition in a pretty limited way. The current…

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