This week\u2019s podcast is a bit different from the earlier versions. One might wonder what happens when Gary Vaynerchuk and James Altucher get together for an interview?\r\nThey Crush It!\r\nGary Vaynerchuk, serial entrepreneur, NYT bestselling author talks to James Altucher about his new book \u2018Crushed It\u2019. It is a follow up to his previous book and talks about the \u2018real correlation between doing things around your favorite things.\u2019\r\n\r\nFor the neophytes, James is a prolific writer, successful entrepreneur, chess master, and venture capitalist. He is the Co-founder of 20 companies, including some that have sold for large exits. Previously he was a hedge fund manager.\r\n\r\nDuring their talk, Gary described ways in which one can build a sustainable and viable business.\r\n\u201cIt\u2019s just easier when shit is bad...I really think that everybody who is listening has been passionate about some sort of thing in their lives.\u201d\r\nHe uses the example of popular game Pokemon and talks about how if someone had read \u2018Crushed It\u2019 in 2009 to create a blog that would later to become a podcast leading to a video blog about Pokemon and became \u201cSally, the Pokemon Gal, and you just owned it.\u201d\r\n\r\nHe extrapolates that this person would be a smart businessperson, with a side job who \u201ctrucked along\u201d till Pokemon Go. \u201cThen you\u2019d be on CNN and Fox and you\u2019d be paid $5,000 to give a speech on Pokemon...the world would have walked into you,\u201d he says.\r\n\r\nHe also discussed evolving social media platforms and building a content marketing machine. In his words, all social media platforms are merging in themselves. For instance, Facebook is absorbing content from Instagram, YouTube and thus giving publishers a platform with competent content infrastructure.\r\n\r\nWatch more on how you can use creativity to build a viable business if you have motivation and patience in this #SundayMotivation video.