• How Colour Affects UX And User Behaviour Colour: when a design gets it right, you likely never notice it — but when it gets it wrong? It doesn’t matter if it’s an overly bright, eye-singeing background, or black text on a dark gray background, sub-par colour choices can ruin even the most functional app. Much like other aspects of design, colour isn’t […] Proto. io 13 min read December 24, 2016
  • The Psychology of Color in Marketing The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing. The reason: Most of today’s conversations on colors and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about “colors and the mind.” To alleviate this trend and give proper treatment to a truly fascinating element […] Guest Author 11 min read November 7, 2014
  • The Psychology of Color and Branding (Infographic) It’s no secret that different colors evoke different emotions in us, and that marketers have been taking advantage of this for years. But which colors spur which emotions? Perhaps most notably, it is said that red stimulates the appetite. That’s why the color is so prevalent with national food chains like McDonald’s, Pizza Hut, KFC, […] Utkarsh 1 min read May 26, 2013