- Why Brand Led Startup Companies In India Will Be Successful? There are enough articles, media attention, sound bites on the importance of brand and why it contributes to business growth but yet as a brand consultant I regularly come across entrepreneurs and professionals who continue to ask these questions of why brand? How will it contribute to my business growth? “Isn’t it the logo and […]
- 12 big brands & celebrities that crowdsourced in 2012 When people think of crowdsourcing, they often think of it as a tool for entrepreneurs and small businesses – and they’re right. Small business users have powered explosive growth of crowdsourcing services in the last 5 years (from stock photography to logo design crowdsourcing). What many don’t realise is crowdsourcing is being used more and […]