- How CleverTap Leveraged Behavioural Analytics To Garner Over 4000 Clients As a techie with over 28 years of experience, Anand Jain, co-founder of SaaS-based behavioural analytics company CleverTap was no newbie to running marketing campaigns and analysing them. However, what piqued his interest in these campaigns in his last stint at Network18 was the fact that most of these marketing campaigns were not targeted ones. […]
- Movers And Shakers Of The Week [6 February -11 February] Cab-aggregator Ola saw the exit of two senior executives this week – with Chief Financial Officer (CFO) Rajiv Bansal and Chief Marketing Officer (CMO) Raghuvesh Sarup resigning from the company. Bansal had joined Ola in January last year from software giant Infosys, where he was CFO. Sarup joined around the same time from Microsoft, where […]
- News Roundup: 13 Startup Stories That You Don’t Want To Miss This Week [1-6 August] The most awaited, GST Bill got passed this week. The mainstream media marked this development as an achievement of PM Narendra Modi. GST is said to be a game changer for startups as it will lead to lower tax burden for small businesses, simplified IT return filing process and reduced logistics cost in inter-state trade. […]