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Branding

8 Step Guide For Startups To Weed Out 'Maybes' And 'Nevers'

8 Step Guide For Startups To Weed Out ‘Maybes’ And ‘Nevers’

While India has been seeing this increasing trajectory of entrepreneurs and new startups over…

8 Step Guide For Startups To Weed Out 'Maybes' And 'Nevers'

8 Step Guide For Startups To Weed Out ‘Maybes’ And ‘Nevers’...

While India has been seeing this increasing trajectory of entrepreneurs and new startups over…

Branding Matters

Startup Branding: A Guide To Make It Consistent Across Platforms

Today I want to talk about a very important issue most startups…

Advertising Facts: Clearing The Misconceptions

Make no mistake. There’s plenty of misconceptions out there about what advertising’s…

Trademark registration

Trademark Disclaimers: How To Know If You Need To Use On

Most people think coming up with a trademark, looking it up in…

5 Tips On Building Your Startup Brand Identity

We often talk about branding being an important business activity, but a brand is…

Starbucks Brand Design

Why The Startbucks Brand Image Strategy Is Super Effective

Let’s get one thing straight. You need to get your startup image…

Does VC Culture Really Matter – The Upfront Story

I’m often asked about the differences between being at a VC and…

How To Use Social Media To Build Your Personal Brand

In the era of digital marketing and social media, everyone that shares…

How The Founder’s Personal Brand Impacts The Business

It is said that a team is an impression of their leader…

Practo Lays Off 150 Employees As Part Of Yearly Review, Launches New B...

Bengaluru-based online healthcare platform Practo has reportedly sacked over 150 employees. Currently,…

Being Cheap Is Not A Point Of Difference – It’s A Plague On Your Brand...

How is your product going to stand out? Have you thought about…

How To Bring A Dying Brand Back To Life

Can a brand come back to life? Marketers and customers have often…

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