Branding

While India has been seeing this increasing trajectory of entrepreneurs and new startups over…

Today I want to talk about a very important issue most startups…

Make no mistake. There’s plenty of misconceptions out there about what advertising’s…

Most people think coming up with a trademark, looking it up in…

We often talk about branding being an important business activity, but a brand is…

Let’s get one thing straight. You need to get your startup image…

I’m often asked about the differences between being at a VC and…

In the era of digital marketing and social media, everyone that shares…

It is said that a team is an impression of their leader…

Bengaluru-based online healthcare platform Practo has reportedly sacked over 150 employees. Currently,…

How is your product going to stand out? Have you thought about…

Can a brand come back to life? Marketers and customers have often…