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There has always been tension between CPG (consumer packaged goods) companies and…
Design-led lifestyle brand Chumbak has reportedly secured $13.1 Mn (INR 85 Cr)…
The Snuggie, Airbnb, Soylent and even Donald Trump arguably have something in…
Flipkart has announced the launch of its Made-for-India…
When building their brand, entrepreneurs face many challenges.…
When you’re up to your neck in alligators,…
Now that Instagram has 700 Mn users, most…
Make no mistake. There’s plenty of misconceptions out…
When most people think about a brand marketing…
How is your product going to stand out?…
Can a brand come back to life? Marketers…
Question: If you search my name online, it is…
