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In The Long Run It’s Hard To Build A Successful Company If Your Products Aren’t In Channels Where People Want To Buy Them
There has always been tension between CPG (consumer packaged goods) companies and…
The Lifestyle Brand Will Be Utilising The Financing To Expand Overseas, Starting With Hong Kong Next Year
Design-led lifestyle brand Chumbak has reportedly secured $13.1 Mn (INR 85 Cr)…
The Snuggie, Airbnb, Soylent and even Donald Trump arguably have something in…
Inspired By The Government’s Make In India Initiative, The New Private Label Brand Includes India-Specific Consumer Products
Flipkart has announced the launch of its Made-for-India…
Pick A Brand Colour Palette Generator From Our Amazing List
When building their brand, entrepreneurs face many challenges.…
The First Question To Ask Is What Are Incumbents Doing As A Successful Strategy
When you’re up to your neck in alligators,…
Hint: Home Canvas Did Not Use The Instagram Paid Advertising Model
Now that Instagram has 700 Mn users, most…
Make no mistake. There’s plenty of misconceptions out…
When most people think about a brand marketing…
How is your product going to stand out?…
Can a brand come back to life? Marketers…
Question: If you search my name online, it is…
