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brand

Resources

How To Succeed As An Ecommerce Brand In An Era Of Dominant Retailers?

There has always been tension between CPG (consumer packaged goods) companies and…

Mark Suster
02 Mar'18 13 min read
Resources

How To Succeed As An Ecommerce Brand In An Era Of Dominant Retailers?

There has always been tension between CPG (consumer packaged goods) companies and…

Mark Suster
02 Mar'18 13 min read
News

Gaja Capital Leads $13 Mn Funding Round In Lifestyle Brand Chumbak

Design-led lifestyle brand Chumbak has reportedly secured $13.1 Mn (INR 85 Cr)…

Sukanya Mukherjee
28 Nov'17 5 min read
Resources

5 Questions to Ask to Get the Timing Right for Your Next PR Campaign

The Snuggie, Airbnb, Soylent and even Donald Trump arguably have something in…

Beck Bamberger
29 Sep'17 5 min read
flipkart-makemytrip-online travel
News

Flipkart To Promote Domestic Manufacturers With Its New ‘Made For Indi...

Flipkart has announced the launch of its Made-for-India…

Sukanya Mukherjee
31 Jul'17 3 min read
Resources

Brand Colour Palette Generator: The Ultimate List To Find The Best For...

When building their brand, entrepreneurs face many challenges.…

Jonathan Aufray
10 Jul'17 3 min read
Entrepreneurship

Why Founders Should Not Let Process Distract Them From Strategy

When you’re up to your neck in alligators,…

Steve Blank
19 Jun'17 5 min read
instagram-home canvas
Resources

How Home Canvas Went From 0 To 30,000 Instagram Users In Less Than 2 Y...

Now that Instagram has 700 Mn users, most…

Sandeep Sridhar
14 Jun'17 5 min read
Entrepreneurship

Advertising Facts: Clearing The Misconceptions

Make no mistake. There’s plenty of misconceptions out…

Jon Westenberg
22 May'17 4 min read
Resources

Why A Practical Brand Marketing Strategy Matters

When most people think about a brand marketing…

Todd Giannattasio
12 May'17 4 min read
Resources

Being Cheap Is Not A Point Of Difference – It’s A Plague On Your Brand...

How is your product going to stand out?…

Jon Westenberg
23 Mar'17 1 min read
Resources

How To Bring A Dying Brand Back To Life

Can a brand come back to life? Marketers…

Guest Author
06 Mar'17 5 min read
Resources

13 Easy Ways To Establishing Your Personal Brand

Question: If you search my name online, it is…

Guest Author
05 Mar'17 6 min read

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