Bodhtree Consulting Limited (BCL) has invested $232K (INR 1.5 Cr) in New York-based fitness technology platform Stratfit Technologies Pvt. Ltd. via FundPitch funding platform. The investment is done through convertible debentures at a valuation of $12.4 Mn (INR 80 Cr).\r\n\r\nWith the raised funds, Stratfit plans to extend its presence in the US and other international markets.\r\n\r\nBodhtree and Stratfit further plan to raise funds to the tune of $3 Mn on FundPitch, a \u201cdiscovery, and information-sharing platform\u201d. It provides validated financial information about target companies raising capital investment. The platform is intended primarily for entities which operate through stock exchanges.\r\n\r\nWith this, the two companies have also entered into a strategic partnership. The deal terms include exclusive marketing rights and technology collaboration for Bodhtree. \u00a0Also, Chaitanya Akkineni, the son of Nagarjuna Akkineni, the leading film personality has joined as a member of the board at Stratfit.\r\n\r\nHyderabad-based Bodhtree is an enterprise cloud analytics and digital solution provider and builds and manages a business-oriented IT environment. The company has its sales offices in the US, Middle East, and APAC regions.\r\n\r\n\u201cThe fitness market is big globally with the world gym market estimated at $100 Bn. Fitness apps are doing around $26 Bn and seeing over 63% growth Y-o-Y. Stratfit is an anchor client where we can bring our values to both Stratfit and the prospective investors,\u201d said Rakesh Bhatia, CEO Designate of FundPitch.\r\nThe Stratfit Story\r\nLaunched in 2016, Stratfit operates in the health and fitness segment. It claims to be the world\u2019s first strength training platform. It is a company promoted by Daniel McKee, the US-based celebrity trainer, and Olympic certified coach; Nagarjuna Akkineni; and entrepreneurs K Sriram and G Vamshi Raju.\r\n\r\nThe platform comes with an inbuilt governance system, enabling elite coaches to build a long-term fitness training program. These programs are rationally balanced, based on empirical scientific and mathematical principles.\r\n\r\nStratfit transforms all of this complexity into a simple instant messenger-like user interface. It utilises machine learning (ML) to auto-regulate the fitness program based on the user\u2019s up-to- the moment physical preparedness. This further takes the form of a back and forth conversation between the Stratfit app and the user.\r\n\r\nDaniel McKee, the creator of Stratfit said, \u201cOur platform provides the most efficient monetisation opportunity to coaches, gyms, celebrities and personal trainers and other entities in the fitness ecosystem. It is a fitness platform to all the mentioned entities to collaborate and succeed together.\u201d He further added that Stratfit provides all kinds of gyms access to to the expertise of elite coaches from across the world and provides elite coaches a global reach.\r\n\r\nStratfit first came into fame through its association with the mega blockbuster film of the year Baahubali as the official fitness partner to the franchise. This brought in over 13 Mn views and over 1 Lakh followers on social media platforms for the outfit.\r\n\r\nNagarjuna, while exchanging the agreement with Rama Krishna, Managing Director of Bodhtree said, \u201cMy interest to participate in the platform came in from the fact that I was using the system myself with extremely impressive fitness results with Daniel\u2019s knowledge and extensive research.\u201d\r\n\r\nEarlier this week, Mumbai-based health and fitness discovery platform Growfitter raised $600K in a Pre-Series A round of funding from San Francisco-based VC SQue Capital. Other celebrities who have made their mark in the fitness industry include Milind Soman, who recently invested in Stayfit Enterprize Pvt Ltd. Also, in February 2017, Hyderabad-based digital healthcare startup Celes Care raised $1.5 Mn in Pre-Series A funding round. As per Inc42 DataLabs report, 2016 saw 90 startups being funded in the healthtech space with a total $129.85 Mn flowing in, till October 2016.