Hyderabad-based NumberMall, a payment gateway platform has acquired Delhi-based analytics firm,\u00a0BankSmarts Solutions for an undisclosed amount.\r\n\r\nThe acquisition is expected to enhance NumberMall\u2019s analytics capabilities, customer reach and merchant offers. According to the company, it also expects to launch new classes of products and services in assisted ecommerce, matching a customer\u2019s needs.\r\n\r\n"With this acquisition, we are adding the unparalleled analytics capabilities of\u00a0BankSmarts to NumberMall's competencies," said Kiran Gali, founder and CEO of NumberMall.\r\n\r\nFounded in 2012 by Kiran Gali, Numbermall, is an online payment gateway which connects merchants to their customers. While customers use the NumberMall wallet for recharges, payments and tickets for their customers, a merchant can offer the customers their own deals via the app and in effect increase the no. of customer walk-ins.\r\n\r\nAs of now, NumberMall has provided its service to more than 30 Mn+ customers through 16000 touch points. In 2014,\u00a0the startup had raised an undisclosed amount from SRI Capital.\r\n\r\nFounded in 2013 by Subinder Khurana, BankSmarts Solutions, helps marketers reach the right customers for their products and services by providing a 360-degree customer map. It uses several metrics like customer preferences, purchase propensity and responsiveness to promotions and offers, based on a customer\u2019s profile to create its analytics. It\u2019s technology platform includes proprietary intellectual property and leverage predictive analysis and machine learning.\r\n\r\n\r\n\r\nWelcome to Flash Feed, your essential source for breaking news and innovation from around the web - bite-sized and updated all day.