\u00a0"I shot for the sky. I'm stuck on the ground."\r\nThese lyrics from a song by Jason Walker seem to be the real-life story of Patanjali\u2019s Kimbho\u00a0app.\u00a0Patanjali shot for the sky \u2014\u00a0with grand plans to challenge the hugely popular Facebook-owned chat messaging service WhatsApp \u2014 with its\u00a0Kimbho app, launched in end May. \r\n\r\nHowever, the app, which it tried to sell as a swadeshi chatting platform, never really took off the ground, and Patanjali had to pull it off Play Store due to technical glitches and security concerns.\r\n\r\nBut Patanjali seems to be a great believer of \u201ctry and try until you succeed\u201d \u2014 it has announced the revival of the\u00a0Kimbho app, which is ready with new features to be launched on August 27.\r\n\r\nIn a tweet, Patanjali Ayurved\u2019s Managing Director Acharya Balkrishna said: "Kimbho app is now ready with new and advanced features.\u201d\r\n\r\n\r\n\r\nHe added that the app would be launched after fixing the "shortcomings".\r\n\r\nPatanjali spokesperson S K Tijarawala told ET, "We have put the trial version of Kimbho on the Google Play Store so that we come to know about the shortcomings. We are open for any amendments of any errors and we have invited feedback from the people also.\u201d\r\n\r\nHe added that Kimbho will be a "safe, secure, and swadeshi" messaging platform. \r\n\r\n"Now we are expecting millions download during the next 12 days of trial period and we have built a load capacity for that," he said, adding "on August 27, Union minister for road Nitin Gadkari, along with Baba Ramdev and Acharya Balkrishna, will launch the swadeshi app.\u201d\r\nPatanjali's Kimbho: Once Bitten, Not Twice Shy\r\nPatanjali had launched the Kimbho app amid much fanfare\u00a0on May 30 as part of a test run. Kimbho\u00a0seemed to have borrowed heavily from WhatsApp \u2014\u00a0Kimbho means \u2018Whats Up\u2019 in Sanskrit and its green logo looks similar to WhatsApp.\r\n\r\nSoon after the launch, many users faced issues in downloading the app on the Play Store. Soon after that, some serious data security breach allegations were made none other than Robert Baptiste, aka Elliot Alderson, on Twitter, who called it a \u201csecurity disaster\u201d.\r\n\r\nHe tweeted: \u201c@KimbhoApp before trying to compete #WhatsApp, you can try to secure your app. It\u2019s possible to choose a security code between 0001 and 9999 and send it to the number of your choice #kimbhoApp.\u201d\r\n\r\nAnother tweet read: \u201cThis @KimbhoApp is a joke, next time before making press statements, hire competent developers\u2026 If it is not clear, for the moment don\u2019t install this app .#Kimbho #KimbhoApp\u201d.\r\n\r\nThe very next day the company withdrew its messaging app and said that it would launch the app officially once its technical development was completed.\r\n\r\nAt the time, Patanjali had claimed that Kimbho had witnessed around 150K downloads within three hours after its trial version was launched on Google Play Store and App Store.\r\n\r\nThe Baba Ramdev-led Patanjali has taken the swadeshi movement up many notches by tapping into various verticals\u00a0and marketing its various products on the "desi" plank. It has taken on the likes of the\u00a0decades-old Nestle Maggi with its Patanjali noodles,\u00a0established toothpaste brands such as Colgate, Close Up, and Pepsodent with Patanjali Dant Kanti\u00a0and even Britannia and Sunfeast with its biscuits.\r\n\r\nThe company then decided to take digital swadeshi. After\u00a0launching its own SIM (with BSNL),\u00a0Patanjali launched Kimbho, touting it as a swadeshi solution to the likes of WhatsApp, WeChat, and other foreign messaging platforms in India.\r\n\r\nIn light of the security disaster during its first launch and the tall claims made by Patanjali \u2014 the second time around \u2014 the re-launch of the\u00a0"safe, secure, and swadeshi" messaging platform\u00a0Kimbho\u00a0on August 27 is going to be an exciting watch.