Bengaluru-based Indian regional language social platform ShareChat has raised $18.2 Mn in Series B funding round from Xiaomi Singapore and its sister company Shunwei Capital. Existing investors Lightspeed Venture Partners, Saif Partners, India Quotient, VH Capital also participated in the fundraising.\r\n\r\nThe new round of investment will be used to strengthen the Machine Learning and AI efforts of the company, with a major focus on expanding the aforesaid technology divisions. With a monthly user base of 8Mn+, ShareChat also plans to utilise the funds for rapid expansion and efficiently manage increasing cloud infrastructure costs.\r\n\r\nThis is ShareChat\u2019s fourth round of funding. The startup earlier raised $100K from India Quotient in 2015. Later in July 2016, \u00a0the company secured another $1.35 Mn in Seed funding from venture capital firm SAIF Partners. Existing investor India Quotient also participated in this round.\r\n\r\nThe social networking startup also closed a $4 Mn Series A round of funding, led by Lightspeed India Partners in November 2016. Existing investors, SAIF Partners and India Quotient along with Venture Highway (through VH Capital) also participated in this round.\r\n\r\nEarlier, in September 2017, Inc42 reported that ShareChat is looking to rope in Xiaomi and Shunwei Capital as investors. Also, in November 2017, Xiaomi announced to invest $1 Bn in Indian startups over the next five years.\r\n\r\nXiaomi is looking to invest in areas such as content, fintech, and hyperlocal services. The company also aims to work towards increasing mobile Internet adoption in the Indian economy.\r\nShareChat: A Brief Overview\r\nShareChat was founded by IIT-Kanpur alumni, Farid Ahsan, Bhanu Singh and Ankush Sachdeva, in October 2015. Initially started as a content sharing tool for WhatsApp with users sharing about 100K content pieces per day, the startup has now evolved into a regional language driven social networking platform.\r\n\r\nIt allows users to create, discover and share content with each other much like people do on Tumblr and Instagram. Users can follow other users who are either a content creator or a friend on the platform for regular updates, much like most other social networks.\r\n\r\nAs Ankush said, \u201cVernacular content consumption in India has witnessed a meteoric rise in the last two years growing from \u00a042 Mn in 2011 to 234 Mn in 2016. Therefore, to capitalise on this, we at ShareChat, aim to use innovative technology in order to optimise \u00a0social media content for this new set of Indian users.\u201d\r\n\r\nShareChat is available in 10 languages, namely, Hindi, Punjabi, Gujarati, Marathi, Bengali, Odia, Telugu, Tamil, Malayalam, and Kannada. The app has been downloaded 21Mn times.\u00a0 At a daily level, 5 Mn content pieces get shared per day from ShareChat as claimed by the company in an official statement.\r\n\r\nIndia is becoming a hub of startups leveraging Vernacular content owing to the vast diversity and choice among the users. A few other names in this space include Matrubharti, which is an app for authors and lets users download ebooks in local Indian languages. Multibhashi, a company that facilitates English language acquisition through mother tongue, recently raised an undisclosed amount of Seed funding from Startup Oasis and angel investor, Aniruddha Malpani.\r\n\r\nOther startups that ShareChat is currently competing with include Pratilipi, a self-publishing and reading platform for Indian vernacular literature, PlanetGoGo, an app for content discovery in regional languages and ShabdaNagari, a social networking site in Hindi.\r\n\r\nWith the recent funding how ShareChat will innovate and differentiate itself from the existing as well as upcoming layer of regional language-based social platforms will be interesting to see. Also, with Xiaomi committed to invest $1 Bn in 100 Indian startups over five years, which other startups will be able to add to its portfolio in the year ahead will be worth watching.